Electronic Arts

Lucy Bradshaw leaving EA / Rachel Franklin as a new Maxis VP

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Today, Electronic Arts’ CEO Andrew Wilson announced that after 23 years, Lucy Bradshaw is moving on from Electronic Arts.

Andrew also mentioned that Rachel Franklin (known as SimGuruRachel on twitter) will be taking over her role. We’re excited for the future of Maxis and we wish best of luck to Lucy’s new career path!

Today we are announcing that Lucy Bradshaw is moving on from Electronic Arts. Through 23 years with our company, Lucy has brought an incredible passion for games and our player community. I want to thank Lucy for her dedication to EA, her contributions to Maxis, and the creative spirit she infused in every one of her teams and projects. We wish her the best as she takes on her next adventure.

There is amazing work happening in our Maxis studios today. Rachel Franklin, who has been leading our Sims Studio, will now take over leadership of the Maxis group. Rachel will continue to lead the teams working on more new content and cultivating the passionate player community in The Sims 4, and now she will drive our efforts on other new Maxis concepts in development as well.

Across The Sims 4 on PC and The Sims FreePlay and SimCity BuildIt on mobile, Maxis IP has never had a bigger and more engaged player base. As we look to the future, we want to expand the scope of opportunity for Maxis to reach more players on PC and mobile, as well as explore cross-platform play. To enable this, we are bringing Maxis together with our mobile teams under Samantha Ryan’s leadership, aligning our strong PC foundation with our mobile expertise. The collaboration between these teams will help us unlock new ways for Maxis IP to connect with players wherever they want to play.

I look forward to more exciting times ahead for Maxis.

Excerpt of Lucy’s statement taken from Venture Beat:

I’ve had a wonderful journey at EA and Maxis, filled with amazingly creative people, unforgettable experiences and an inspiring community of players and creators. I have the highest regard for EA’s leadership today, their vision and their focus on putting players first. I leave knowing that Maxis is in great hands with a leader and teams who are full of respect for our players, passion for our games, and new ideas to bring to the world of Maxis gamers. I look forward to seeing what’s next from these incredible teams, I’ll certainly be playing.

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Jovan

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