Match your content with The Sims Franchise’s newest rebranding!
EA teased their third rebranding for The Sims 4 for a couple of weeks now through the new Creator Kits and Live Events. One of the most interesting features of this rebrand (at least to me) is the original new typography from Maxis. Seemingly blending the curvy stylization of Simlish writing and bold lines of previously seen Sans fonts.
If you want to spruce up your online content, whether it’s Custom Content, YouTube Thumbnails or Challenge Spreadsheets – we invite you to download the official Sims 2025 Font and try it yourself!

New The Sims 4 Logo (2025 Update)
There’s also been an update to The Sims 4’s logo. All to match the new Main Menu!
Click here to load the new Sims 4 logo in full resolution!

Thanks to @haus_of_nando for discovering the logo in the game files.