The Sims 4

The Sims 4 is officially rebranding! (New Plumbob, Render, Box Arts and MORE)

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During today’s Maxis Monthly Livestream The Sims Team has announced that they’ll be giving The Sims 4’s brand a complete revamp!

Starting early next week you’ll be able to see The Sims 4 in a whole new way with a whole new plumbob, new box arts, new renders and a new color palette surrounding the game!

The Plumbob

The Plumbob now has a glossier look with more saturated colors and more shine. The new plumbob will be replacing the old one in all places except in-game where the plumbob in Live Mode will remain the same.

The Sims 4 is officially rebranding! (New Plumbob, Render, Box Arts and MORE)

The Box Arts

All of The Sims 4 box arts will be getting a whole new look, starting with The Sims 4 Base Game Box Art which features new Sims, a new plumbob and a new color palette!

The Base Game isn’t the only Sims 4 game that’s getting a revamp – ALL of the current packs we have (and the future ones coming as well) will be getting a whole new look. Expansion Packs will no longer be marked to their specific colors (for example red for Cats & Dogs) but rather under the same color tone. All of the box arts will have their pack icon featured on the top right and will focus more on the renders now. Some of the box arts will even have an entirely different render featured – for example The Sims 4 Toddler Stuff Pack shown down below.

The Sims 4 logo will be featured in all of the pack box arts on the bottom left corner.

The Sims 4 is officially rebranding! (New Plumbob, Render, Box Arts and MORE)

Main Menu

The Sims 4’s Main Menu now has a completely different look! There’s now a lot more room for Expansion Packs, Game Packs, Stuff Packs and Free Packs in the “Your Collection” section.

The Sims 4’s updated logo is now also added on the top right side of the screen. The Sims 4’s brand new signature render is displayed in the middle. Just like now you’ll be able to switch between different game renders!

Those who don’t have a complete collection of Sims 4 Packs will now also be able to build their own pack bundles using the “Build Your Bundle” feature straight from the Main Menu. This is exclusive to PC / Mac and won’t be transferred over to consoles while all of the other changes will be applied to Console players.

The Sims 4 is officially rebranding! (New Plumbob, Render, Box Arts and MORE)

Loading Screen

The Loading Screen now features a new background and the new plumbob!

The Sims 4 is officially rebranding! (New Plumbob, Render, Box Arts and MORE)

It seems The Sims Team still has plenty of more plans for The Sims 4. SimGuruFrost elaborated on Twitter why the sudden change of the look, saying that one of the main reasons why they’ve pulled this off was because of The Sims 4’s ongoing success. According to Frost, this is also a way to show The Sims Team’s commitment to support The Sims 4 for many more years.

About the author

Jovan

Reticulating splines as a webmaster for Sims Community over the last 12 years. You can find me here writing articles and doing reports on your favorite life sim games, among other things!

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J
J
4 years ago

The simplistic look literally every company is redesigning their look to is so ugly. The Sims branding and look was fine before. No one was complaining about it. If it ain’t broke, don’t fix it.

Chloe
Chloe
4 years ago
Reply to  J

right?? there’s no need to redesign something that was already good

Stephany
Stephany
4 years ago

I really love the new plumbob! But this new image is kind of Sims Mobile

Lolees
Lolees
4 years ago

I’m okay with most of this but I really liked having the packs be different colours so it looks much more plain.

And just the main menu in general…. how about no thanks, the whole ‘build your bundle’ advertising/getting you to buy stuff is really in your face aside from anything else

Chloe
Chloe
4 years ago

wow it’s so.. blue.. I dunno if I like it, plus it’s going to be difficult getting used to everything being in a different place

Chloe
Chloe
4 years ago
Reply to  Chloe

Ok, I’ve been looking at it for the past few minutes, and I do not like it. It’s oversaturated and the contrast is crazy (which is an accessibility issue). The blue is harsh, and it’s all over the new look. The new plumbob is.. overly simplistic, looks like something a free mobile app would have tbh. Honestly, the whole thing is overly simplistic. The play buttons, etc got switched around, the expansion packs are all the same color now.
This should be an opt-in new look, which could be toggled in options with a switch “old version” is off, “new version” is on.
I don’t understand why all these companies are rolling out unwanted, oversaturated/highly contrasted, overly simplistic redesigns with no “go back” button. It’s an accessibility issue and overall just unnecessary

Lula
Lula
4 years ago

Ugh my eyes. I hate it, it’s oversatured and the contrast is excesive. I hope they give us the option to keep the old look or that modders find a way to revert it…

Anonymous
Anonymous
4 years ago

I feel as console players don’t get a lot of what PC players get. For example; PC players like me, get CC, Xbox and PS4 players don’t. PC sometimes get updates console players don’t like the freelancing job. I just don’t think it’s unfair for them.

Rayne
Rayne
4 years ago

How about you guys debug the last expansion pack before doing new stuff…

Atreya
Atreya
4 years ago

I don’t like this change at all. I can live with the new start up screen and the box art because I hardly see them ingame. But I really liked the soft colors of the old loading screen, this one is so flashy.

My biggest complaint however are the new icons. I understand the need to settle on one colour for EP’s but why change them all? The colorful background of the icons made them easy to recognise when playing on a small laptop screen. And why are EP’s and GP’s just a different shade of blue. With only 3 colors needed (4 if you count the free packs) you can use colours that are easy to distinguish.

My biggest question is why messing with the icons? Will this seriously attract more new players? Is it worth upsetting and confusing so many players who have already invested in the game.

tisse
tisse
4 years ago

I just miss open world 🙁

Jailley
Jailley
4 years ago
Reply to  tisse

Me too.

Vix
Vix
4 years ago

I was hoping for a cas upgrade. The create a pet is so gooood! Why can I have ombre dogs but not ombre hair? D:

Kylie
Kylie
4 years ago

I’m sorry, but I’m Maxis Monthly, they said they were getting a lot of players and the Sims 4 was a big deal right now. So why change it? Maxis, you are going to lose money because of this decision. No one wanted this. No one asked for this. Hardly anyone likes it. Can you please change it back to the way that everyone knows and loves?

SOlan
SOlan
4 years ago

Pls EA dont change the old UI and layout design of SIm4. I prefer the modern and eye-friendly color scheme. The New LoGo and RGB BLUE is so horrible . and it look like a kid game!!!!!!!!!!!!!!!!!!!!!!

Rachel
Rachel
4 years ago

I was wondering if they were going to change up the color system for expansion packs since I noticed they were slowing running out of color options! I’m not sure how I feel about the use of so much blue in the menu and loading screen though, it’s a lot less sleek than the all-white background and the intense vibrancy hurts my eyes a little.

judith blakey
judith blakey
4 years ago

Noooo, change it all back. The loading screen looks horrible.

Matt Raffaele
Matt Raffaele
4 years ago

EA should work on making good and exciting content for this lacklustre game instead of waste time and money on something that ultimately doesn’t matter. I think the Sims 4 is still totally lacking as a Sims game and it’s been out for 5 years. It shows this company doesn’t care about you.

Alissa
Alissa
4 years ago
Reply to  Matt Raffaele

YES.

Louise
Louise
4 years ago
Reply to  Matt Raffaele

agreed

Ciara
Ciara
4 years ago

I’m fine with the plumbob and the new base game box art, but the expansion/game/stuff packs look hideous

NaeNae
NaeNae
4 years ago

I might have missed it but does this update include for all of us console players? EA and Maxis has come a long way with sims! So happy be a Simstar!

No
No
4 years ago

Wait I don’t have to re buy my game do I ? I just got it last week!!

Sara
Sara
4 years ago
Reply to  No

That’s good, and if you saved the receipt you still have a chance to save yourself from the over priced bugs, stress, headaches and eye strain that are included with the game. 🙂 (mostly being sarcastic here)

Rose Garcia
Rose Garcia
4 years ago

Are there going to be any new hair styles??

TaNiha
TaNiha
4 years ago

Is Xbox getting CC?!

Shae
Shae
4 years ago
Reply to  TaNiha

No I don’t think

Shae
Shae
4 years ago
Reply to  TaNiha

I wish tho

Ty
Ty
4 years ago

Thanks! I hate it!

Michelle Burlingame
Michelle Burlingame
4 years ago

You could always do build a bundle, in Origin, that’s not new whatsoever.

Kdubbs
Kdubbs
4 years ago

Plus an even bigger question is why have cars that they can’t use? I promise you with every unnecessary change I start to not wanna play it and lean more towards playing sims 3 instead…:(

Emmy
Emmy
4 years ago

The rebranding screams “graphic design is my passion”

Amanda
Amanda
4 years ago

I like the color scheme and the new plumbob. But I want my main menu and load screen to stay the same

Jenna
Jenna
4 years ago

wow that looks bad

Calum
Calum
4 years ago

Hmmm, I’m of a mixed opinion on this… On one hand, the logo looks sweet and the pack icons make sense. On the other hand, I’m not sure I like the renders of the main menu animations…

Cody Flynt
Cody Flynt
4 years ago

When will the sims ever get a modern graphics overhaul? It’s one of the most expensive games I have yet the graphics are stuck in the past. Even sports games have it beat by a long shot. I’d love to see something like gta or red dead graphics. Even Detroit become human looks great. It’s my biggest problem with the game.

Julien Berthelot
Julien Berthelot
4 years ago
Reply to  Cody Flynt

They want to keep The Sims 4 playable on old laptops and computers… I have an RTX 2070 and that’s one of the things I kinda hate about The Sims 4…

Moka
Moka
4 years ago

Everyone in the comments are such crybabies. Changes happen. Get over it

Alissa
Alissa
4 years ago
Reply to  Cody Flynt

Imo, with the stuff you can do to/with Sims it wouldn’t suit realistic graphics.

simming away the pain
simming away the pain
4 years ago
Reply to  Alissa

you probably never played sims 3 before

Yasmine
Yasmine
4 years ago

I think it’s different, i actually dont mind changing the game a little bit specially after 5 years! Even if it’s small things like this

Erik
Erik
4 years ago

You don’t rebrand because of success. You do a massive rebranding when you’re falling behind and need to grab attention again.

But also, seriously, you don’t celebrate success by creating the least user-friendly main menu experience to date. Half the screen is taken up showing you what packs you have or don’t have, the build-a-bundle advertisement is larger than the Play button, there’s videos to show off packs, and even social media icons, which makes this feel like a poorly designed advertising home page for a game’s website than a game’s main menu screen. Especially compounded by the fact they removed two of the buttons related to gameplay and you have to click on the smallest element on the screen in order to open up the menu. On the main menu screen.

That’s such an astounding level of UI design incompetence that it’d be given a poor grade even in a junior level design course, and professional companies would reject the work of whatever intern designed this and tell them to try again and remember they’re not designing an advertisement but rather a game’s main menu screen.

Stacy Milks
Stacy Milks
4 years ago
Reply to  Erik

I totally agree

A
A
4 years ago
Reply to  Erik

It’s pretty obvious that it is supposed to be an advertisement first. Remember that EA makes money only when players buy packs. They don’t advertise in game, and you can’t don’t have to buy things to speed game play, or level up, ect.

Debbie Lyn Jones
Debbie Lyn Jones
4 years ago
Reply to  A

I agree, but it would be nice if they touched upon the fact that your characters can – do and – will interact w/o the player moving them. I wish I had known this long ago… I play mmorpgs and this is the one thing that got me involved in the game (after I tried it out for the first time). Really was a game changer.

Louise
Louise
4 years ago
Reply to  Erik

Well said Erik!

Katie
Katie
4 years ago
Reply to  Erik

But they WERE designing an advertisement. The goal is to get you to constantly see which content you don’t have and provide easy ways for you to buy it and spend money. This was created to sell more packs to people.

DaftMxngo
DaftMxngo
4 years ago

Are you guys gonna fix the start up loading time yet?

It was fine for me when I first bought it but it’s gotten longer and longer ever since this year started.

Julien Berthelot
Julien Berthelot
4 years ago
Reply to  DaftMxngo

I didn’t see this change… might be your computer that has gotten slower… I have all the packs and lots of mods, and it actually never got slower. That’s one of the things The Sims 4 is really great with, stability.

Ares
Ares
4 years ago

This looks awful… It was much better before. This is the kind of branding I feared when I heard the mobile devs were coming to TS4

Maren
Maren
4 years ago
Reply to  Ares

They ruined a good UI

Kdubbs
Kdubbs
4 years ago

I loved the different colors of the expansion packs because it would be the main way that I use to find which expansion pack I’d wanna choose to use the items of in cas, buy mode or build mode. It was just easier that way. Plus it was sooo exciting wondering what color the next one would be! Maybe y’all ran out of colors and that’s why but still. You can’t fix something that isn’t broken.

paradiseplanet
paradiseplanet
4 years ago

I don’t like it.

Maren
Maren
4 years ago

Ugh I hate the new plumbob 🙁

Jennifer
Jennifer
4 years ago

Where are the “Load Game” and “New Game” options on the home screen? Is there a second option screen once the Play icon is clicked? Seems an odd choice to leave those buttons off the new menu design…

Louise
Louise
4 years ago

You have glitches and issues galore and you create new designs? When are you gonna fix things and give up more designability and colour stuff?

Zach
Zach
4 years ago

I like it :)I like it a lot tbh

Cusondra Harlan
Cusondra Harlan
4 years ago
Reply to  Zach

When will you be adding cars to Sims 4

Kerwin
Kerwin
4 years ago

I guess they ran out of colours to use for the expansion packs.

jsjsjsj
jsjsjsj
4 years ago

idk how i feel about this, this new look is okay i guess and i like the new base game box art, but the other box arts and the new main menu are kinda ugly.

Amber Gillies
Amber Gillies
4 years ago

LOVE THE MAIN MENU SCREEN!! So much better! I love the lack of WHITE! So many haters still pissed it’s not University.
Thank you for all THE FREE updates you provide.

Tizian
Tizian
4 years ago

I think this will make The Sims 4 a bit more worse… I really don’t like for example that every pack looks same and the Plumbob sooner looked better…

Ethan
Ethan
4 years ago

OMG! However will we cope?

Ava
Ava
4 years ago

It’s okay but I like the original one more

Herb405
Herb405
4 years ago
Reply to  Ava

Im not mad on the changes.. The bugs should be ironed out first..then focus on the other stuff such as new look (which is not necessary! I don’t like the new look sorry)

Kevin
Kevin
4 years ago
Reply to  Herb405

You know that graphic designers have no part in fixing bugs right?

Melidee
Melidee
4 years ago
Reply to  Ava

Do you know if we can still get the family portrait? The logo doesnt appear on my main screen.

Jennifer
Jennifer
4 years ago
Reply to  Melidee

It’s not out yet. This is just the announcement of it. Says it won’t be ready for about a week.

Wow
Wow
4 years ago

That looks so much worse than before. Why would they do this?

HarlotSlaughter
HarlotSlaughter
4 years ago

So, console players won’t get the option to ‘build a bundle’?? That’s bs. The console expansions & packs are way overpriced.

xserenityo
xserenityo
4 years ago

i agree. us console players should get the same stuff!

Tanisha
Tanisha
4 years ago

My god it looks horrendous! Such a step back.

Ashley
Ashley
4 years ago

If EA and the content creators spent as much time making the game great as they did doing stupid bullshit like this, there would no zero complaints from Sims fans.

amani
amani
4 years ago

What is the new free pack logo???

Hillary
Hillary
4 years ago
Reply to  amani

it’s the family portrait

Lee pride
Lee pride
4 years ago

Soooo just new wrapping, no real substantial changes?? Well at least newcomers will have a neat new box…..