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The Sims 4 is officially rebranding! (New Plumbob, Render, Box Arts and MORE)

By Jovan 240 3 min read
The Sims 4
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During today’s Maxis Monthly Livestream The Sims Team has announced that they’ll be giving The Sims 4’s brand a complete revamp!

Starting early next week you’ll be able to see The Sims 4 in a whole new way with a whole new plumbob, new box arts, new renders and a new color palette surrounding the game!

The Plumbob

The Plumbob now has a glossier look with more saturated colors and more shine. The new plumbob will be replacing the old one in all places except in-game where the plumbob in Live Mode will remain the same.

The Sims 4 is officially rebranding! (New Plumbob, Render, Box Arts and MORE)

The Box Arts

All of The Sims 4 box arts will be getting a whole new look, starting with The Sims 4 Base Game Box Art which features new Sims, a new plumbob and a new color palette!

The Base Game isn’t the only Sims 4 game that’s getting a revamp – ALL of the current packs we have (and the future ones coming as well) will be getting a whole new look. Expansion Packs will no longer be marked to their specific colors (for example red for Cats & Dogs) but rather under the same color tone. All of the box arts will have their pack icon featured on the top right and will focus more on the renders now. Some of the box arts will even have an entirely different render featured – for example The Sims 4 Toddler Stuff Pack shown down below.

The Sims 4 logo will be featured in all of the pack box arts on the bottom left corner.

The Sims 4 is officially rebranding! (New Plumbob, Render, Box Arts and MORE)

Main Menu

The Sims 4’s Main Menu now has a completely different look! There’s now a lot more room for Expansion Packs, Game Packs, Stuff Packs and Free Packs in the “Your Collection” section.

The Sims 4’s updated logo is now also added on the top right side of the screen. The Sims 4’s brand new signature render is displayed in the middle. Just like now you’ll be able to switch between different game renders!

Those who don’t have a complete collection of Sims 4 Packs will now also be able to build their own pack bundles using the “Build Your Bundle” feature straight from the Main Menu. This is exclusive to PC / Mac and won’t be transferred over to consoles while all of the other changes will be applied to Console players.

The Sims 4 is officially rebranding! (New Plumbob, Render, Box Arts and MORE)

Loading Screen

The Loading Screen now features a new background and the new plumbob!

The Sims 4 is officially rebranding! (New Plumbob, Render, Box Arts and MORE)

It seems The Sims Team still has plenty of more plans for The Sims 4. SimGuruFrost elaborated on Twitter why the sudden change of the look, saying that one of the main reasons why they’ve pulled this off was because of The Sims 4’s ongoing success. According to Frost, this is also a way to show The Sims Team’s commitment to support The Sims 4 for many more years.


240 Comments

  1. crystal a willis

    What’s that extra free pack logo about?

    1. Alex

      Reply to crystal a willis

      Idk which one you’re talking about but there’s three:

      The free holiday stuff
      The guitar you get for doing the newsletter
      The family portrait of you sign up for Sims Mobile

      1. Catie.S

        Reply to Alex

        I absolutely love it omg so awesome. Amazing. Well done. Now release more packs and expansions. Including university please and more worlds. Love love love is.

    2. Hilpa

      Reply to crystal a willis

      The new update!

  2. Sava

    I hope they make the whole UI blue

    1. wenty

      Reply to Sava

      The new box art is ok, the new plumbob and UI just don’t fit with the game. The Sims 4 has “soft”, colourful graphics that the old UI fitted the best. This rebranding fits the first The Sims game more than this one. It could have worked better if the blues were lighter, almost pastels.
      What would be really nice is if we could opt out of the new UI in the settings! (similar to the interactive loading screen in TS3)

      1. wenty

        Reply to wenty

        Wait, this was supposed to be a comment by its own. Blame it on the mobile interface!

  3. amani

    What is the new free pack logo???

    1. Hillary

      Reply to amani

      it’s the family portrait

  4. Brooke

    Yikes. I do not like the new look

    1. etivhofphd

      Reply to Brooke

      Saaaaame….

    2. Joe

      Reply to Brooke

      It’s ugly. I really don’t like it 🙁 it won’t fit the rest of the boxes I have at home…. :(((((( why they’re doing it?? it’s ok to change some stuff here and there but not EVERYTHING!!

    3. Jennifer

      Reply to Brooke

      Yeah I agree. It’s way too busy.

    4. Kylie

      Reply to Brooke

      The part I really hate is the pack rebranding. The only way I can tell the difference between my expansion packs is their color. Get Together is purple. City Living is blue. Now they’re all teal. Bad move Maxis.

  5. Mikolaj Ejc

    Plumbob is great, loading screen is good, but whatever the f happened to main menu they better undo it NOW

    1. Røeland34

      Reply to Mikolaj Ejc

      I don’t mind it. I mean sh*t i prefer the first one more. But i won’t lie i dislike the new Pack look and it technically makes part of the main menu so yeah… I agree change that

  6. Tanisha

    My god it looks horrendous! Such a step back.

  7. Wow

    That looks so much worse than before. Why would they do this?

  8. Ethan

    OMG! However will we cope?

  9. Ava

    It’s okay but I like the original one more

    1. Herb405

      Reply to Ava

      Im not mad on the changes.. The bugs should be ironed out first..then focus on the other stuff such as new look (which is not necessary! I don’t like the new look sorry)

      1. Kevin

        Reply to Herb405

        You know that graphic designers have no part in fixing bugs right?

    2. Melidee

      Reply to Ava

      Do you know if we can still get the family portrait? The logo doesnt appear on my main screen.

      1. Jennifer

        Reply to Melidee

        It’s not out yet. This is just the announcement of it. Says it won’t be ready for about a week.

  10. Amber Gillies

    LOVE THE MAIN MENU SCREEN!! So much better! I love the lack of WHITE! So many haters still pissed it’s not University.
    Thank you for all THE FREE updates you provide.

  11. Ashley

    If EA and the content creators spent as much time making the game great as they did doing stupid bullshit like this, there would no zero complaints from Sims fans.

  12. Kerwin

    I guess they ran out of colours to use for the expansion packs.

  13. jsjsjsj

    idk how i feel about this, this new look is okay i guess and i like the new base game box art, but the other box arts and the new main menu are kinda ugly.

  14. HarlotSlaughter

    So, console players won’t get the option to ‘build a bundle’?? That’s bs. The console expansions & packs are way overpriced.

    1. xserenityo

      Reply to HarlotSlaughter

      i agree. us console players should get the same stuff!

  15. Zach

    I like it :)I like it a lot tbh

    1. Cusondra Harlan

      Reply to Zach

      When will you be adding cars to Sims 4

  16. Tizian

    I think this will make The Sims 4 a bit more worse… I really don’t like for example that every pack looks same and the Plumbob sooner looked better…

  17. Lee pride

    Soooo just new wrapping, no real substantial changes?? Well at least newcomers will have a neat new box…..

  18. Aleena

    Major step back

  19. Erik

    You don’t rebrand because of success. You do a massive rebranding when you’re falling behind and need to grab attention again.

    But also, seriously, you don’t celebrate success by creating the least user-friendly main menu experience to date. Half the screen is taken up showing you what packs you have or don’t have, the build-a-bundle advertisement is larger than the Play button, there’s videos to show off packs, and even social media icons, which makes this feel like a poorly designed advertising home page for a game’s website than a game’s main menu screen. Especially compounded by the fact they removed two of the buttons related to gameplay and you have to click on the smallest element on the screen in order to open up the menu. On the main menu screen.

    That’s such an astounding level of UI design incompetence that it’d be given a poor grade even in a junior level design course, and professional companies would reject the work of whatever intern designed this and tell them to try again and remember they’re not designing an advertisement but rather a game’s main menu screen.

    1. Katie

      Reply to Erik

      But they WERE designing an advertisement. The goal is to get you to constantly see which content you don’t have and provide easy ways for you to buy it and spend money. This was created to sell more packs to people.

    2. Stacy Milks

      Reply to Erik

      I totally agree

    3. A

      Reply to Erik

      It’s pretty obvious that it is supposed to be an advertisement first. Remember that EA makes money only when players buy packs. They don’t advertise in game, and you can’t \ don’t have to buy things to speed game play, or level up, ect.

      1. Debbie Lyn Jones

        Reply to A

        I agree, but it would be nice if they touched upon the fact that your characters can – do and – will interact w/o the player moving them. I wish I had known this long ago… I play mmorpgs and this is the one thing that got me involved in the game (after I tried it out for the first time). Really was a game changer.

  20. Yasmine

    I think it’s different, i actually dont mind changing the game a little bit specially after 5 years! Even if it’s small things like this

  21. Jenna

    wow that looks bad

  22. Michelle Burlingame

    You could always do build a bundle, in Origin, that’s not new whatsoever.

  23. Rose Garcia

    Are there going to be any new hair styles??

  24. paradiseplanet

    I don’t like it.

  25. Ares

    This looks awful… It was much better before. This is the kind of branding I feared when I heard the mobile devs were coming to TS4

    1. Maren

      Reply to Ares

      They ruined a good UI

  26. Maren

    Ugh I hate the new plumbob 🙁

  27. TaNiha

    Is Xbox getting CC?!

    1. Shae

      Reply to TaNiha

      No I don’t think

    2. Shae

      Reply to TaNiha

      I wish tho

  28. Kdubbs

    I loved the different colors of the expansion packs because it would be the main way that I use to find which expansion pack I’d wanna choose to use the items of in cas, buy mode or build mode. It was just easier that way. Plus it was sooo exciting wondering what color the next one would be! Maybe y’all ran out of colors and that’s why but still. You can’t fix something that isn’t broken.

  29. DaftMxngo

    Are you guys gonna fix the start up loading time yet?

    It was fine for me when I first bought it but it’s gotten longer and longer ever since this year started.

  30. Kdubbs

    Plus an even bigger question is why have cars that they can’t use? I promise you with every unnecessary change I start to not wanna play it and lean more towards playing sims 3 instead…:(

  31. Jennifer

    Where are the “Load Game” and “New Game” options on the home screen? Is there a second option screen once the Play icon is clicked? Seems an odd choice to leave those buttons off the new menu design…

  32. Kenna

    Maybe the sims team should focus more on…idk the bugs and the disappointing lack of content their packs still continue to give us.

    1. Sara

      Reply to Kenna

      That’s exactly what I was thinking. Like… the toddler bug would be a nice one to start with, imo.

  33. Calum

    Hmmm, I’m of a mixed opinion on this… On one hand, the logo looks sweet and the pack icons make sense. On the other hand, I’m not sure I like the renders of the main menu animations…

  34. Ty

    Thanks! I hate it!

  35. Amanda

    I like the color scheme and the new plumbob. But I want my main menu and load screen to stay the same

  36. Cody Flynt

    When will the sims ever get a modern graphics overhaul? It’s one of the most expensive games I have yet the graphics are stuck in the past. Even sports games have it beat by a long shot. I’d love to see something like gta or red dead graphics. Even Detroit become human looks great. It’s my biggest problem with the game.

    1. Alissa

      Reply to Cody Flynt

      Imo, with the stuff you can do to/with Sims it wouldn’t suit realistic graphics.

      1. simming away the pain

        Reply to Alissa

        you probably never played sims 3 before

  37. Emmy

    The rebranding screams “graphic design is my passion”

  38. Rachel

    I was wondering if they were going to change up the color system for expansion packs since I noticed they were slowing running out of color options! I’m not sure how I feel about the use of so much blue in the menu and loading screen though, it’s a lot less sleek than the all-white background and the intense vibrancy hurts my eyes a little.

  39. SOlan

    Pls EA dont change the old UI and layout design of SIm4. I prefer the modern and eye-friendly color scheme. The New LoGo and RGB BLUE is so horrible . and it look like a kid game!!!!!!!!!!!!!!!!!!!!!!

  40. Ciara

    I’m fine with the plumbob and the new base game box art, but the expansion/game/stuff packs look hideous

  41. Kylie

    I’m sorry, but I’m Maxis Monthly, they said they were getting a lot of players and the Sims 4 was a big deal right now. So why change it? Maxis, you are going to lose money because of this decision. No one wanted this. No one asked for this. Hardly anyone likes it. Can you please change it back to the way that everyone knows and loves?

  42. Matt Raffaele

    EA should work on making good and exciting content for this lacklustre game instead of waste time and money on something that ultimately doesn’t matter. I think the Sims 4 is still totally lacking as a Sims game and it’s been out for 5 years. It shows this company doesn’t care about you.

    1. Alissa

      Reply to Matt Raffaele

      YES.

  43. judith blakey

    Noooo, change it all back. The loading screen looks horrible.

  44. Vix

    I was hoping for a cas upgrade. The create a pet is so gooood! Why can I have ombre dogs but not ombre hair? D:

  45. No

    Wait I don’t have to re buy my game do I ? I just got it last week!!

    1. Sara

      Reply to No

      That’s good, and if you saved the receipt you still have a chance to save yourself from the over priced bugs, stress, headaches and eye strain that are included with the game. 🙂 (mostly being sarcastic here)

  46. Alissa

    Nope, don’t like the new look at all.

  47. NaeNae

    I might have missed it but does this update include for all of us console players? EA and Maxis has come a long way with sims! So happy be a Simstar!

  48. Alison Ruth

    what’s going to happen to all my custom content?

  49. Shae

    Its not fair that pc is getting way cooler and more stuff then on console but i guess it’s hard to do both.

  50. Queen

    This shit looks horrible nothing is wrong with the current game like it looks like we’re playing in the 1980’s

  51. aiden

    of course of COURSE the build a bundle feature is only avalible on pc/mac of COURSE

  52. Lauren

    I wish the rebranding parts were free packs, so you had the choice whether or not to download it. I’m personally not a fan of it and I’m not sure if I want to update this into my game.

  53. Cheryl

    I miss the days where you could go in and customize anyting in the color that you want it in the game I miss being able to remake an outfit the way I wanted it.

  54. Rachel

    Well dang. Here I was hoping for the extensive color/pattern create a sim and build mode options. I miss making everything match.

  55. Haley

    I like the original so much more.

  56. simming away the pain

    ew. i want sims 5 rn

  57. Jayla

    Please add mods and cc on sims ps4

  58. crystal gayle roppel

    Could you add magic into the game like witches who can do magic? Or an expansion pack with witches?

  59. Chris

    Try optimizing the game’s performance first before you do these pointless changes.

  60. Charday Thomas

    I wish we can get 2 player mode back on console

  61. Lula

    Ugh my eyes. I hate it, it’s oversatured and the contrast is excesive. I hope they give us the option to keep the old look or that modders find a way to revert it…

  62. Kyary

    Thanks i hate it

  63. Nocomment

    i think it looks very nice although i hope the bugs got fixed

  64. Lolees

    I’m okay with most of this but I really liked having the packs be different colours so it looks much more plain.

    And just the main menu in general…. how about no thanks, the whole ‘build your bundle’ advertising/getting you to buy stuff is really in your face aside from anything else

  65. Stephany

    I really love the new plumbob! But this new image is kind of Sims Mobile

  66. J

    The simplistic look literally every company is redesigning their look to is so ugly. The Sims branding and look was fine before. No one was complaining about it. If it ain’t broke, don’t fix it.

    1. Chloe

      Reply to J

      right?? there’s no need to redesign something that was already good

  67. Anonymous

    I feel as console players don’t get a lot of what PC players get. For example; PC players like me, get CC, Xbox and PS4 players don’t. PC sometimes get updates console players don’t like the freelancing job. I just don’t think it’s unfair for them.

  68. Chloe

    wow it’s so.. blue.. I dunno if I like it, plus it’s going to be difficult getting used to everything being in a different place

    1. Chloe

      Reply to Chloe

      Ok, I’ve been looking at it for the past few minutes, and I do not like it. It’s oversaturated and the contrast is crazy (which is an accessibility issue). The blue is harsh, and it’s all over the new look. The new plumbob is.. overly simplistic, looks like something a free mobile app would have tbh. Honestly, the whole thing is overly simplistic. The play buttons, etc got switched around, the expansion packs are all the same color now.
      This should be an opt-in new look, which could be toggled in options with a switch “old version” is off, “new version” is on.
      I don’t understand why all these companies are rolling out unwanted, oversaturated/highly contrasted, overly simplistic redesigns with no “go back” button. It’s an accessibility issue and overall just unnecessary

  69. tisse

    I just miss open world 🙁

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