The Sims 4

The Sims 4 is officially rebranding! (New Plumbob, Render, Box Arts and MORE)

During today’s Maxis Monthly Livestream The Sims Team has announced that they’ll be giving The Sims 4’s brand a complete revamp!

Starting early next week you’ll be able to see The Sims 4 in a whole new way with a whole new plumbob, new box arts, new renders and a new color palette surrounding the game!

The Plumbob

The Plumbob now has a glossier look with more saturated colors and more shine. The new plumbob will be replacing the old one in all places except in-game where the plumbob in Live Mode will remain the same.

The Box Arts

All of The Sims 4 box arts will be getting a whole new look, starting with The Sims 4 Base Game Box Art which features new Sims, a new plumbob and a new color palette!

The Base Game isn’t the only Sims 4 game that’s getting a revamp – ALL of the current packs we have (and the future ones coming as well) will be getting a whole new look. Expansion Packs will no longer be marked to their specific colors (for example red for Cats & Dogs) but rather under the same color tone. All of the box arts will have their pack icon featured on the top right and will focus more on the renders now. Some of the box arts will even have an entirely different render featured – for example The Sims 4 Toddler Stuff Pack shown down below.

The Sims 4 logo will be featured in all of the pack box arts on the bottom left corner.

Main Menu

The Sims 4’s Main Menu now has a completely different look! There’s now a lot more room for Expansion Packs, Game Packs, Stuff Packs and Free Packs in the “Your Collection” section.

The Sims 4’s updated logo is now also added on the top right side of the screen. The Sims 4’s brand new signature render is displayed in the middle. Just like now you’ll be able to switch between different game renders!

Those who don’t have a complete collection of Sims 4 Packs will now also be able to build their own pack bundles using the “Build Your Bundle” feature straight from the Main Menu. This is exclusive to PC / Mac and won’t be transferred over to consoles while all of the other changes will be applied to Console players.

Loading Screen

The Loading Screen now features a new background and the new plumbob!

It seems The Sims Team still has plenty of more plans for The Sims 4. SimGuruFrost elaborated on Twitter why the sudden change of the look, saying that one of the main reasons why they’ve pulled this off was because of The Sims 4’s ongoing success. According to Frost, this is also a way to show The Sims Team’s commitment to support The Sims 4 for many more years.

About the author

Jovan Jovic

Founder of the Sims Community website. I do plenty of things around here including writing articles such as "Top 10 Disney Princesses in The Sims", social media management, video content creation, streaming and more!


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  • I wish the rebranding parts were free packs, so you had the choice whether or not to download it. I’m personally not a fan of it and I’m not sure if I want to update this into my game.

  • I miss the days where you could go in and customize anyting in the color that you want it in the game I miss being able to remake an outfit the way I wanted it.

  • Well dang. Here I was hoping for the extensive color/pattern create a sim and build mode options. I miss making everything match.

  • Could you add magic into the game like witches who can do magic? Or an expansion pack with witches?

  • Ugh my eyes. I hate it, it’s oversatured and the contrast is excesive. I hope they give us the option to keep the old look or that modders find a way to revert it…

  • I’m okay with most of this but I really liked having the packs be different colours so it looks much more plain.

    And just the main menu in general…. how about no thanks, the whole ‘build your bundle’ advertising/getting you to buy stuff is really in your face aside from anything else

  • The simplistic look literally every company is redesigning their look to is so ugly. The Sims branding and look was fine before. No one was complaining about it. If it ain’t broke, don’t fix it.

  • I feel as console players don’t get a lot of what PC players get. For example; PC players like me, get CC, Xbox and PS4 players don’t. PC sometimes get updates console players don’t like the freelancing job. I just don’t think it’s unfair for them.

  • wow it’s so.. blue.. I dunno if I like it, plus it’s going to be difficult getting used to everything being in a different place

    • Ok, I’ve been looking at it for the past few minutes, and I do not like it. It’s oversaturated and the contrast is crazy (which is an accessibility issue). The blue is harsh, and it’s all over the new look. The new plumbob is.. overly simplistic, looks like something a free mobile app would have tbh. Honestly, the whole thing is overly simplistic. The play buttons, etc got switched around, the expansion packs are all the same color now.
      This should be an opt-in new look, which could be toggled in options with a switch “old version” is off, “new version” is on.
      I don’t understand why all these companies are rolling out unwanted, oversaturated/highly contrasted, overly simplistic redesigns with no “go back” button. It’s an accessibility issue and overall just unnecessary

  • I don’t like this change at all. I can live with the new start up screen and the box art because I hardly see them ingame. But I really liked the soft colors of the old loading screen, this one is so flashy.

    My biggest complaint however are the new icons. I understand the need to settle on one colour for EP’s but why change them all? The colorful background of the icons made them easy to recognise when playing on a small laptop screen. And why are EP’s and GP’s just a different shade of blue. With only 3 colors needed (4 if you count the free packs) you can use colours that are easy to distinguish.

    My biggest question is why messing with the icons? Will this seriously attract more new players? Is it worth upsetting and confusing so many players who have already invested in the game.

  • Ok, I really hate this. The bright colors are hurting my eyes, the lack of white in the loading screen is awful. Tha main menu looks terrible and the plumbob doesn’t fit the game at all. Also, like many others, I can only destinguish an expansionpack by it’s color. This is the least user-friendly stepback ever.

  • You have glitches and issues galore and you create new designs? When are you gonna fix things and give up more designability and colour stuff?

  • The new designs make me feel physically ill. Please tell me there will be an option to keep the old UI – I don’t want to end up feeling sick every time I load up the game or have to go through a loading screen…

  • I’ve been a Sim fan since the very beginning with Sims 1 and never have I been disappointed with anything, but this new look is way too harsh and the colours do not flow at all. I’m a graphic designer and know to not put too many bright colours together especially for people with sensory issues. The new blue is way too harsh and loses the original soft glossy Sims look. Many many people are complaining about the loading screen to hurt their eyes, and so plain? Damn.

  • I would like the option to opted out of this new story mode but in my options window it wont let me highlight it how do I go about this?
    I prefer picking not only my sims traits but their career and would rather not start with different skills