Origin isn’t only changing it’s subscription name from Origin Access to EA Play and bringing a whole new program design to the table.
In an interview with GamesIndustry.biz EA’s SVP Mike Blank has confirmed that Origin will change its brand and name to “EA Desktop App” for a more streamlined experience. Not only that but he promises that the new EA Desktop App will offer a faster, frictionless, more socially-oriented experience for the players.
Hear what he has to say in a report from GamesIndustry.biz below:
Today, EA has yet another piece of interconnected news to share: it’s rebranding its Origin desktop app to simply be called the EA desktop app, alongside giving its PC platform a visual refresh.
Speaking to GamesIndustry.biz, EA SVP, strategic growth Mike Blank says the overhaul is intended “to create a more frictionless, fast, socially-oriented experience for our players, where it becomes the best place for them to connect with the people they want to play with in the games they want to play.”
That means making the app an overall more streamlined experience involving fewer clicks to navigate, along with other details such as desktop background updates, a “better patching experience,” and UI updates to login, registration, and game libraries to make them clearer and easy to understand quickly.
The rebranding itself, Blank says, ties in with a broader company strategy that EA has been executing visibly the last several months with all its aforementioned branding and EA Play-connected changes. EA, he says, wants to better enable player choice in regards to what platform they play EA games on, prioritize cross-platform play, and generally break down barriers to having access to EA games.
“All of that is signaled by creating a common and consistent brand that is centered around EA and what EA stands for,” Blank says. “And what signals it is this inflection about how EA stands for bringing your players together around the games they want to play on the platforms they want to play on. So yeah, it’s not just a name change. It really signals an ethos that is critically important to us and that we know that’s important to our players.”
Blank wasn’t just involved with the EA desktop app. He leads the team at EA that has been heavily involved with all of the recent changes, both related to branding and to game connectivity and access. Part of the way Blank’s team is pursuing its goals lately is through putting more EA games in more places, and implementing cross-platform play for as many as possible.
But why is there still the name “Origin“ in the corner if it‘s renamed to EA Desktop App?
Screenshot from an older build of the beta!
Going for “EA Desktop App” is a brave move, considering the brand name is associated with so much backlash… I appreciate the ideas of streamlining their services more, as it would indeed be a bit weird (if not ugly) if their Origin game launcher sells subscriptions services that do carry the EA brand name, like EA Play. But still, could they really not have called this “EA Game Launcher”, or something similar?
Can everything stop being “socially-oriented”? I’m tired of being sold as a product for advertisers, even if it’s only EA’s own advertisement. I pay for thse games. I just want to play them, not get notifications all the time.
Wow, creative name. Amazing. Wow.
The artistic, poetic genius that went into coming up with that absolute gem of a name, I cannot fathom. Why would they do that when everyone throws up in their mouth when they hear EA?
Will it work for Mac users?
no it is only for windows
I usually buy my games with origin game cards which I buy at local stores. Do they still work? Will they be replaced with a sort of EA card?
Hooray, ZzZZzzz
Sims community Worse than james turner’s cringe videos
I have signed up for beta but there is no link to update the game?
Also, will it improve how the games actually play? For example: Sims 4
rosie….. idk
Will they do this for Mac eventually?
This is messed up i can’t get into my sims 3 or sims4. Im 48 years old don’t know shit about computers or technology unlocking his turn thing on and off help
I have signed up for beta but there is no link to update the game?
Also, will it improve how the games actually play? For example: Sims 4
I have signed up for Beta but there is no link to update the game?
It says I will receive an email?
Also, will it improve how the games actually play? For example: Sims 4.
if im not able to shut off the social aspect of the program completely like i can with origin so people cant harass me, ill delete the whole thing all together and completely boycott the sims as well. ive waisted too much money on this game to be forced into any type of social media that i will not have in my home that isnt safe for my sensitive mental state…i cant associate with other people like a normal human being, it makes me suffer… please dont force me.
I downloaded the EA for my computer that s*** don’t work it don’t let me download my Sims 4 or any game I deleted it and went back to origin I like it better and I could download and fix my Sims 4 anytime I want EA sucks it’s not like it used to be that’s my opinion
Going for “EA Desktop App” is a brave move, considering the brand name is associated with so much backlash… I appreciate the ideas of streamlining their services more, as it would indeed be a bit weird (if not ugly) if their Origin game launcher sells subscriptions services that do carry the EA brand name, like EA Play. But still, could they really not have called this “EA Game Launcher”, or something similar?
But why is there still the name “Origin” in the corner if it’s renamed to EA Desktop App?
Screenshot from an older build of the beta!
Wow, creative name. Amazing. Wow.
Can everything stop being “socially-oriented”? I’m tired of being sold as a product for advertisers, even if it’s only EA’s own advertisement. I pay for thse games. I just want to play them, not get notifications all the time.
Will it work for Mac users?
no it is only for windows
Hooray, ZzZZzzz
I usually buy my games with origin game cards which I buy at local stores. Do they still work? Will they be replaced with a sort of EA card?
Sims community Worse than james turner’s cringe videos
I have signed up for beta but there is no link to update the game?
Also, will it improve how the games actually play? For example: Sims 4
rosie….. idk
Will they do this for Mac eventually?
The artistic, poetic genius that went into coming up with that absolute gem of a name, I cannot fathom. Why would they do that when everyone throws up in their mouth when they hear EA?
I have signed up for beta but there is no link to update the game?
Also, will it improve how the games actually play? For example: Sims 4
if im not able to shut off the social aspect of the program completely like i can with origin so people cant harass me, ill delete the whole thing all together and completely boycott the sims as well. ive waisted too much money on this game to be forced into any type of social media that i will not have in my home that isnt safe for my sensitive mental state…i cant associate with other people like a normal human being, it makes me suffer… please dont force me.
I downloaded the EA for my computer that s*** don’t work it don’t let me download my Sims 4 or any game I deleted it and went back to origin I like it better and I could download and fix my Sims 4 anytime I want EA sucks it’s not like it used to be that’s my opinion
I have signed up for Beta but there is no link to update the game?
It says I will receive an email?
Also, will it improve how the games actually play? For example: Sims 4.
This is messed up i can’t get into my sims 3 or sims4. Im 48 years old don’t know shit about computers or technology unlocking his turn thing on and off help