It’s all true in the end – The Sims 4 Marketplace with Moola microtransaction coins is coming March 17th, 2026.
EA and Maxis have announced today a new The Sims 4 Marketplace. Where players can purchase additional sets, CC and content for the game in exchange for a virtual currency called “Moola”. It was first revealed in a rumor that EA is planning to launch this marketplace in March, with additional leaks that revealed “Mooca” as the coin. Only one letter difference but it’s all true in the end!
Hear what EA has to say about the official Sims 4 Marketplace and new game microtransactions:
Table of Contents
Official Video Introduction
The Sims Team released a 3 minute official video introducing The Sims 4 Marketplace and Moola coins. Take a look:
The Sims Blog Introduction to The Sims 4 Marketplace
The official Sims blog released today talks more about the official information that you should know about The Sims 4 Marketplace release happening this March. Take a full read down below:
From the beginning, The Sims has been shaped by our community. This includes custom content creators, whose work helps players make every Sim, and every build, feel more personal.
We’re celebrating that creativity with the launch of The Sims Maker Program, alongside The Sims 4 Marketplace, a new in-game platform designed to support custom content creators, help more players discover their work alongside all The Sims 4 content.
Here’s how it all comes together:
- The Sims Maker Program is a new initiative that allows creators who specialize in custom content to publish officially to The Sims 4 in-game Marketplace. This introduces new ways for them to earn while bringing fresh content to all players around the globe, across every platform.
- The Sims 4 Marketplace is a brand-new in-game destination where players can discover, purchase, and play with official Maker Packs, as well as Expansion Packs, Game Packs, Stuff Packs and Kits created by The Sims team.
- Moola is The Sims 4 virtual currency that can be used to make purchases of both Maker Packs and The Sims 4 Kits in the Marketplace. Purchases of Maker Packs support the Makers.
- The Sims 4 Marketplace launches in-game on PC and Mac on March 17, 2026. The feature will roll out to PlayStation and Xbox players in the next couple of months.
This is an intentional evolution of a multi-year strategy to support custom content creators, expanding from co-developed Kits to Creator Kits and now The Sims 4 Marketplace and the Maker Program. This has all been thoughtfully built over the past few years to expand the reach and celebrate these incredible creatives.
Let’s Talk About the Makers and The Maker Program
At the heart of the new in-game Marketplace are the Makers. Makers are community specialists who design custom content to help you express yourself in new ways. They bring new perspectives and ideas inspired by how they love to play.
Through the The Sims Maker Program, accepted Makers can earn by publishing new creations directly to the Marketplace, reaching Simmers around the world through an officially supported platform.
Makers have creative ownership of their work and decide how their content is packaged and priced, within the Marketplace guidelines. Their creations are offered as Maker Packs, which are Create a Sim and/or Build/Buy items created by a Maker.
Makers are supported with our new Maker Suite, which provides official tools, resources, and clear guidelines to make sure their content is compatible and plays smoothly in The Sims 4, all while staying true to their individual style and creative vision.
All Maker content is reviewed to meet The Sims’ safety and community standards, guided by our Positive Play Charter. While Maker content may look different from content made by The Sims team, that difference reflects the creative freedom Makers have to express their unique style.
If you’re interested in becoming a Maker, you can apply through the Maker Program starting March 5, 2026 and submit content for review. More details on the Maker Program, including information on revenue share, can be found in the below FAQ.
What Is The Sims 4 Marketplace?
The Marketplace brings Maker-made content into a trusted, officially supported platform, available directly in-game in The Sims 4.
Inside the Marketplace, you’ll find Maker Packs, including Create a Sim items, Build/Buy pieces, and themed collections. The Sims 4 Packs and Kits will also be available on the Marketplace.
When you purchase Maker Packs, you are supporting the Makers behind it. Recognizing the time, care, and creativity they bring to The Sims, your purchases provide an official, structured way for Makers to earn revenue from their work.
The Marketplace is fully integrated into The Sims 4, making it easier than ever to play with new content. Curated collections and improved discovery tools help you find creations that match your playstyle. With seamless loading, you can add Maker-made content and The Sims 4 Kits into your game without worrying about compatibility or restarting.
The Marketplace does not replace free content. Makers may continue to offer free or paid early access custom content and mods on other platforms under our mod policy. However, content made available elsewhere is not eligible for sale through the Marketplace. The Gallery and Base Game updates will also continue to offer free creations, features, and improvements for all players, just as they do today.
Moola Supports Makers
The introduction of Moola, a virtual currency, allows The Sims 4 to support Maker content that is available to all players across every platform. It provides a safe, simple, and secure way to purchase Maker Packs while enabling Makers to release new content on a regular cadence.
You’ll be able to purchase Moola through your preferred platform store. Once in your wallet, you can use it in the Marketplace to purchase and download Maker Packs, as well as Kits created by The Sims team.
Players can still purchase official Expansion Packs, Game Packs, Stuff Packs through their platform’s Marketplace with standard currency, just not with Moola.
More Choice for Players, From Your Favorite Makers
Creative freedom, accessibility, and trust have always been central to The Sims. By giving Makers an official place to share their work, and giving you an easy way to discover and support it, the Marketplace stays true to the values that have shaped The Sims for decades.
For the first time, players on console will be able to access official custom content directly in-game.
At its core, the Marketplace is all about giving you more choices, and supporting the Makers whose creativity continues to shape how we all play The Sims.
As The Sims continues to evolve, our focus remains the same: celebrating self-expression and building the future together as a community.
We can’t wait to see what you and our amazing Maker community create next.
The Sims 4 Marketplace launches in-game on PC and Mac on March 17, 2026. The feature will roll out to PlayStation and Xbox players in the next couple of months.
Marketplace is brand-new to The Sims 4, and we’re rolling it out in phases to ensure stability and deliver a smooth, high-quality experience for everyone. We’ll share more details on the console release soon.
When the Marketplace goes live on PC and Mac, Kits will move out of existing storefronts and become exclusively available in the in-game Marketplace for Moola. Any Kits you already own will remain in your library and ready to play. For console players, this change will happen when the Marketplace launches on your platform, and we’ll share updates ahead of time so you know what to expect.
Frequently Asked Questions
Marketplace FAQ
What is The Sims 4 Marketplace?
The Marketplace is the official in-game storefront for The Sims 4, where players can discover and purchase downloadable content, including Maker Packs created by approved Sims Makers, as well as Expansion Packs, Game Packs, Stuff Packs, and Kits created by The Sims team.
What’s happening to Kits?
When the Marketplace launches on PC and Mac on March 17, 2026, Kits will become exclusively available in the in-game Marketplace. Any Kits you already own will remain in your library and ready to play. For console players, this change will happen when the Marketplace arrives on your platform, and we’ll share updates ahead of time.
Moving Kits into the Marketplace ensures that we can continue releasing new content without hitting technical or storage limitations.
What do players need to access the Marketplace?
All players must be online while playing The Sims 4 to access the Marketplace. You can still play The Sims 4 offline, but the Marketplace will be unavailable except for viewing your Collection.
When does The Sims 4 Marketplace launch and what platforms are the Marketplace available on?
The Sims 4 Marketplace launches in-game on PC and Mac on March 17, 2026. Marketplace will roll out to PlayStation and Xbox players in the next couple of months.
Why is Xbox and PlayStation coming later than PC and Mac?
Marketplace is a brand-new feature for The Sims 4. We’re taking a phased approach to ensure stability and deliver a smooth, high-quality experience for players on every platform. We appreciate your patience and look forward to bringing Marketplace to console very soon.
What regions is the Marketplace available in?
The Marketplace is available in regions where The Sims 4 is currently supported, subject to local regulations and platform requirements.
Is the Marketplace replacing free updates or the Gallery?
Free Base Game updates and The Sims 4 Gallery will continue as usual.
Is Marketplace content safe to use?
Yes. All Marketplace content is human-reviewed to help ensure it’s safe, compatible, and appropriate for the game’s rating.
What is a Maker Pack?
A Maker Pack is a curated collection of Create a Sim and/or Build/Buy items created by a Maker. Maker Packs can contain anywhere from 3 to 50 assets and will be purchased with Moola. Both cost and amount of assets are determined by the Maker.
Who can create and sell items on the Marketplace?
Only Makers accepted into The Sims Maker Program can create, share, and earn revenue on the Marketplace.
Does buying Marketplace content support Makers?
When you purchase Maker Packs, you’re supporting the Makers who created that content.
Can Marketplace content be gifted or shared?
No. Marketplace content purchased with Moola cannot be gifted or transferred to other players.
If I purchase any Expansion Packs, Stuff Packs, or Game Packs on the Marketplace, do I need to restart my game?
Yes. Any purchases of Expansion Packs, Stuff Packs, or Game Packs will require a game restart. Maker Packs and Kits purchased with Moola do not require a restart.
Are microtransactions, subscriptions and/or battle passes coming to The Sims 4?
There are no plans to require additional purchases to enjoy the game or introduce a subscription service or battle pass to The Sims 4. The Sims 4 will continue to be a game with a mix of free base game updates and optional DLC, so you can choose what’s right for your playstyle.
Maker FAQ
Who are Makers?
Makers are skilled custom content creators who have been accepted into the official Sims Maker Program. Their content is reviewed, moderated, and supported by The Sims team.
What is The Sims Maker Program?
The Sims Maker Program is an official program for custom content creators who specialize in creating Create a Sim and Build/Buy items for The Sims 4 using official tools supported by The Sims team.
Who can become a Maker?
Aspiring Makers can apply if they meet the following requirements:
- Be 18 years of age or older.
- Not reside in an EA-embargoed region.
- Be proficient in English (communication will be in English).
- Be in good standing with EA’s User Agreement.
- Successfully complete a Technical Evaluation by submitting two assets for review.
Applications open March 5, 2026. More details on The Sims Maker Program can be found here.
What is the difference between custom content creators and Makers?
- Custom content creators are anyone who creates custom content for The Sims. Custom content creators may distribute their content outside the game in accordance with our mod policy.
- Makers are custom content creators who participate in the official Maker Program and are authorized to publish approved content on the in-game Marketplace.
How do Makers create content for the Marketplace?
Makers use official tools supported by The Sims team to create Marketplace-ready content that meets technical, quality and content standards.
Using The Sims Maker Suite, Makers create collections (Maker Packs) and submit them for review. Makers decide the size and value of each pack, however, there are limitations.
Are there content restrictions?
Yes. Approved Makers must follow the Maker Content Policy, which outlines content, legal and technical requirements. All content must be created using supported stencils to ensure compatibility.
What content guidelines will Makers need to follow, and could these restrict creative freedom?
The Sims team supports the creative freedom of all Makers. Makers will receive and comply with a Content Policy outlining common-sense guidelines and legal requirements. As long as their creations comply with that policy, meet our technical requirements, align with The Sims’ age ratings (ESRB, PEGI, etc.), and do not infringe on third-party intellectual property, they are free to create using the supported tools within the Maker Suite.
How is content reviewed?
All Marketplace content is human-reviewed before release to help ensure it’s safe, playable, and appropriate for the game’s rating, guided by The Sims’ Positive Play Charter.
Can Makers publish on multiple platforms?
Yes. Publishing through the Marketplace allows Makers to reach players across PC, Mac and consoles through a fully integrated in-game storefront.
How do Makers earn money?
When players purchase Maker Packs in the Marketplace, Makers earn from those purchases through the official Sims Maker Program.
Makers choose their own pack sizes and prices (within the Marketplace guidelines), and are empowered to determine the value of their content.
What is the revenue share?
Makers take home approximately 30% of the Moola from their Pack sales. That means for every 100 Moola someone spends on their content, they earn 30 cents USD.
The Sims is covering all costs and fees associated with publishing, including overhead costs such as platform fees, VAT taxes, server costs, and other transactional expenses, which may vary by platform.
In addition to covering the publishing fees, The Sims’ reinvests in the Maker community, supporting Makers, improving tools and resources available to them, funding human-led quality verification, as well as ensuring every Maker Pack is translated into all 18 supported languages.
Can Makers continue to post custom content on other platforms?
Makers may continue to offer free or paid early access custom content and mods on other platforms. However, content made available elsewhere is not eligible for sale through the Marketplace.
All rules and regulations around custom content and mods published outside of The Sims Maker Program can be found here.
Is support available for Makers?
Yes. Makers have access to documentation, clear content guidelines, and dedicated support to help them navigate the publishing process.
Moola FAQ
What is Moola?
Moola is a virtual currency designed specifically for The Sims 4 and is used exclusively for Marketplace purchases. You can use it in the Marketplace to purchase and download Maker Packs and Kits from The Sims team. Players can still purchase Expansion Packs, Game Packs and Stuff Packs through their platform’s Marketplace with standard currency, just not Moola.
How much does Moola cost?
Moola is available in multiple purchase options, with prices varying by region and platform.
- $2.49 USD for 200 Moola
- $4.99 USD for 500 Moola
- $9.99 USD for 1,000 Moola
- $24.99 USD for 2,600 Moola
- $49.99 USD for 5,500 Moola
Why is The Sims introducing a virtual currency?
Moola provides a simple, consistent, and secure way for players to purchase Marketplace content in-game across platforms and regions. At the same time, it supports a creator-driven Marketplace by helping ensure reliable payouts to Makers and sustainable support for their work.
Can Moola be earned through gameplay?
No. Moola is purchased and used exclusively for Marketplace.
Why not allow direct real currency purchases instead of Moola?
Moola helps make buying Maker content quick and seamless directly in-game, without extra steps or redirects. It also allows us to support a much larger and more frequently updated catalog of Maker Packs than traditional store listings.
Using virtual currency works more smoothly across platforms and regions, keeps pricing consistent for players worldwide, and helps ensure Makers are paid fairly and reliably. It also enables us to deliver new Maker content at the scale and pace Makers want.
Does Moola work across platforms?
Moola can be used across the same platform family. For example, Moola purchased on the EA app will also be available when playing on Steam or Epic Games. However, Moola does not transfer between different platform families, such as PlayStation and Xbox.
Is Moola refundable?
No, Moola is not refundable.
Can Moola be transferred, traded, or gifted?
No, Moola cannot be transferred, traded or gifted.
Can Marketplace content be gifted to other players?
No. Maker Packs and Kits purchased with Moola cannot be gifted to other players.
We plan to update you on more news and information about The Sims 4 Marketplace right here on Sims Community!
What are your thoughts on the latest Marketplace and Moola Coins announcement? Join the conversation below and stay tuned for latest Sims News!
I feel like Maxis/EA consistently does stuff without having a proper plan and this is just another iteration of that behavior. The amount of rebrands, experiments, and pivots we’ve had for this generation of the sims shows an embarrassing lack of direction.
I honestly don’t care that the marketplace exists now, it’s no different to TS2 and TS3 store. I can’t in good faith be mad about the marketplace when idgaf about its existence in the previous games. What I am mad about is why is a marketplace being added to a game that is coming up to its 12th anniversary? Why didn’t the lead decision makers consider adding this back when kits were first introduced, or when they first started collaborating with the community back when Eco Living was released?
They constantly keep trying to rework the foundations of this game without realizing that it’s time to pack it up and start anew. It’s an old game in comparison to its predecessors, fix the biggest bugs and then let it rest.
I mean there making a new game project X.
They can keep it. I much rather sit on the Sims 4 for the rest of humankind. They never touch project X. Because it’ll be a skate. Style mess it will look cheap AI built and ultimately ugly. You know what? I never want to play The Sims again. And I’ve been playing since 2005
Next announcement will be the subscription model for the Sims4, this is the end.
They said in blog post they are no plans for a subscription model.
I saw. I don’t believe them.
The game is dead. One year of bug fixes (if you can call it that based on their ridiculous roadmap), and no more content by Maxis. They get revenue with CC and next year’s subscription model to include all DLC for 10-15 dollars a month.
Pretty sure I saw it still say The Sims will be adding in free content via patches as well as kits.
You need to understand that this will only be for a limited time for The Sims 4, then monetization will continue on Project X, I would say in about a year, I don’t think The Sims 4 will go beyond that, I think Project X will be launched in 2027, they are just preparing the transition.
You mean preparing us for a scam economy. They need to reduce the prices by 90% then I’ll consider paying
I never said otherwise, it’s going to be exorbitant.
if they’re doing it all for TS4 then the game is not ending anytime soon, Project X must be just an engine update overhaul…
rip free cc
I just want bands. I hope they announce it soon.
This is serious stuff. The video is presented by Graham Nardonne, who has worked at EA since the beginning of The Sims 3, over 17 years. I hadn’t seen him in years. He’s now a producer, team lead, something like that. The person who mentioned Moola in a comment was right: it is indeed Moola and not Mouca. The principle is the same as for the Sims 3 store. The most important thing isn’t so much that, but the fact that this new feature arrives at the end of The Sims 4, 12 years later, and prepares us for Project X. Note that they still refer to kits produced by EA, but they no longer use the term “pack,” which confirms that the Royal Pack seems to be the last one. It’s much more expensive, considering that 1,000 Moola cost 9.99 Moola and the 300 Moola kits are rather meager. That’s a far cry from 25 objects for $4.99. This gently prepares us for the end of The Sims 4 and the transition to Project X. The question is: when will this happen? If it’s in 2027, we’ll be inundated with kits from all sides this year, whether they’re produced by EA and sold with real money or through virtual currency purchases for Moola kits. Microtransactions are coming in strong; it’s the beginning of the end
I might be mistaken but I saw a tab in the UI for the Marketplace that said The Sims 4 Packs so it doesn’t mean Royalty & Legacy is 100% confirmed to be the last pack.
No, they explain, the Marketplace is the official Sims 4 store, where players can discover and purchase downloadable content, including Creator Packs designed by licensed Sims creators, as well as Expansion Packs, Game Packs, Stuff Packs, and Packs created by The Sims team.
This means that the official packs already produced will be transferred to the Marketplace. However, I don’t quite understand the term “Creator Pack,” created by licensed Sims creators. What will it be like? It won’t be like the major expansions; that’s practically impossible. They will likely be small packs with very little content, purchased with virtual currency, containing more items than the kits purchased with virtual currency.
Okay, sure, why not. Just disappointed that “Makers take home approximately 30% of the Moola from their Pack sales” — I was hoping Makers would 50% or more. At least they’re being transparent about it.
Why you being complacent? This is my first pet stuff scammy. Get out the community. Our game has been monetized unfairly when we spent $1,500 already. The least you could do is stand by the rest of the community and fight for something that is more fair and reasonable. Maker should make 90% of the profit from their curations and the price of the membership and virtual currency, which the game never needed needs to be improved before Any of us pays a cent. But personally I think the entire community pirates the Sims for now. EA doesn’t deserve money anymore
Omfg wtf is this? I’m having a nightmare or what? This is such a letdown for young people who experience this game for the first time, in comparison with the first installements. EA gone bad for real.
Oh hi there Sims 3 store!
Running numbers, buying in at $2.49 is an absolute scam, costing you 50 Moola. Purchases of $4.99 & $9.99 seems to be the actual buy in amounts and in alignment with Stuff Packs ans Kits. The massive jumps to $24.99 and a staggering $49.99 for an extra $1 to $5 in value (which they don’t advertise as a value) is “nice” on the surface but if you treat the $50 option like the normal buy in amounts, all of the pricing would be at a deficit as its intended to look like value. It’s not.
The Unit cost is technically $0.00908 ($49.99/5500). Any purchase at $2.49 is basically extra money on EA’s part. Purchases of 200 Moola was already giving money away with the missing 50 Moola, but should cost or ~$1.82. Depending on how Maxis chooses to do the pricing, the base purchase is basically giving EA an extra 0.50-0.67 cents, which is probably their goal – to get players to buy in at the middle prices, which are also sold at a “loss.” They don’t expect anyone to buy it in $24.99 or $49.99. However, The $24.99 purchase is basically giving EA an extra 0.46 cents,
Maxis also lied about creators getting 30%. There’s a reason they said 100 Moola would be 30 cents. There is no direct price conversion. That’s impossible with this pricing model because there’s no way to buy 100 Moola for $1.00. Moola is not sold per penny. The pricing model is either 0.00908 (If the $49.99 purchase is the actual market value) or just shy of a penny at $0.00998 or $0.00999 for the $4.99 and $9.99 purchases). 30 Moola would technically be $0.27-$0.29. cents, not $0.30. Are we to assume Maxis is taking a 1-3 cent loss per Moola? That adds up.
well i’m just going to continue getting my custom content through ~other means~
Did they forget people hated the sims 3 store and was straight up pirating the content? Most of don’t even like that CC is behind a paywall now from other simmers in our community. Either way, not buying none it or any cc ever.
This news feature will make the gallery actually useless, entirely useless. And those prices are really unfair for the cost of the DLC expansion packs.. This is one decision I think. EA needs to reconsider, And modify pricing design because that is absolutely ridiculous. Everyone knows they’re going to price their shit at the highest possible dollar so you’re not going to actually get anything worth it. They could have just had an open modding system inspired by bethesda’s modding Library. But no Saudi Arabia needs to rip more money out of our asses. You know what fuck EA and fuck the Sims. I’m moving to parallelives. We spend $1,500 on a game and then they put this on us way to bleed the fucking GrapeVine dry
Mind you…Dine out is still broken
This is such a dead brain way to make money, if r&l was the last pack they’re just milking their fanbase lol
No thanks. Can we just not? Why would I want to buy money to spend money?
Stop making things so gdarn convoluted.
what a freaking joke