A Sims Game (not specified which one) is getting a snazzy motion intro from BUCK creative company.

A new announcement from Creative Company called BUCK was released yesterday, revealing all the creative input this agency has done for The Sims Motion and Design rebrand. Including some new motion graphics you might’ve seen in Laundry List, Game Tip Videos and general Video Promo footage on The Sims official channels.

This Motion Design work goes in hand with the visual rebrand done by company Collins. Putting visual new assets to life in motion graphics and After Effects work.

The company included a surprising announcement at the end, saying they’ve worked on a unique “brand mnemonic” – “the intro animation that plays every time a Sims player loads the game, that will be seen by millions for years to come.“

Read what the company has to say in their public Linkedin post:

Sul sul! We worked closely with The Sims team to bring The Sims design system to life through a vibrant motion system.

Leaning into The Sims’ tone of voice, we developed motion principles that result in a playful and wide-reaching motion toolkit that spans across logo animations, transitions, social assets, and much, much more.

Our work also includes the brand mnemonic, the intro animation that plays every time a Sims player loads the game, that will be seen by millions for years to come.

– BUCK

The current game intro for The Sims 4 is the old animation style from 2014. The only games that could have the new intro animation are maybe the MySims Re-Releases, but that wouldn’t fall into the “millions of players” category they’ve specified above.

UPDATE: A 4K version of the new The Sims Intro has surfaced online. Check it out below! (Thanks to @_etozheden for the tip)

The example shown above could just be a general intro animation example taken from their motion Brand identity portfolio for The Sims . Throughout which they also showed a lot other examples such as the animated Cowplant and running Freezer Bunnies, Simoleons, hand-drawn Plumbobs and more.

You can also check out the full motion video example they’ve used along with their full LinkedIn post below:

Thanks to @_etozheden on X for the original find!

It’s currently not known for which Sims game has the company BUCK created the motion work for the game intro. Is it for The Sims 4, Project X, Project Rene or all 3? We’re just speculating at this point!

Let us know what you think of the new motion design work for The Sims from BUCK in the comments down below. Stay tuned to Sims Community for all the latest game news and updates!