PopGun, designer of the BoxArts and logos that we see in The Sims Franchise today, published several Concept Arts – From The Sims 3 Logo, to The Sims 3 Boxart and Plumbob. As we can see by these concept arts, The Sims 3 was supposed to be ”The Sims World”!
The Sims franchise celebrates more than 10 years as the most successful PC game of all time. Popgun is proud to continue our longstanding relationship as a creative partner in the continually expanding Sims universe.
We have helped define and expand the Sims brand globally with the Sims Global Brand Guide, a resource that ensures that the Sims experience is the same worldwide. Popgun has created a comprehensive and cohesive system for the complete range of franchise packaging applications within the Sims brand: Launch Packs, Expansion Packs, Stuff Packs, Compilations, and Collector’s Editions.
Our reach extends from concept development, keyart, interactive style guide and toolkit assets for licensing applications. Popgun is a fully immersed and fluent brand steward in the Sims franchise, maintaining a strong and consistent framework upon which we build each new generation of the Sims.
Update: PopGun also worked on Sims projects such as The Sims Medieval, The Sims Social and The Sims 3 Showtime – Katy Perry Collector’s Edition.
When reigning Pop Princess and ultimate entertainer Katy Perry unleashed her inimitable style onto The Sims 3 Showtime, Popgun, along with millions of other fans of The Sims couldn’t wait for the show to begin.
The Sims 3 Showtime delivers big time fun, by placing you center stage under the spotlight as a multi-talented performer, charismatic singer, skilled DJ or a mysterious magician. And in The Sims 3 Katy Perry Collector’s Edition you can play as Katy Perry or wear one of her many amazing stage outfits.
In order to bring The Sims 3 Showtime to life, we uncoiled the heavy duty cables and amped up The Sims 3 identity. Then taking on the role of Director, we designed a stage and lighting rig worthy of the always entertaining Ms. Perry.
Finally, the lights dimmed, and all that was left to do was sit back and enjoy the show.
Rich in both imagery and storytelling, The Sims Medieval is the first major offshoot title based on The Sims 3 game engine. Set in Medieval times, it allows the player to build up and rule over a kingdom, by navigating through a series of authentic quests using the Sims trademark brand of mischief as a guide.
We donned the chain mail and following several rounds of jousting, created a title treatment that would family with the existing Sims catalog, as well as stand proudly on its own. Keyart illustration drew upon the game’s highly detailed costumed characters and set them against period inspired heraldic castles and bustling villages.
From sword fights and dancing knights, to romance and witchcraft, the final result is an epic title where fun reigns supreme.
The Sims Social