The Sims Insider Returns

Insider Explains Return And Why Sales Information Are Sensitive

Sims Insider: The comments on this are kind of crazy.

Saying that EA were the ones leaking the information is wild, and that I’m still working for them makes no sense. These people don’t think about the logistics of why EA would even want this information public.

To use an analogy, I’ll use music. Let’s say an artist has 10 albums in their back catalogue. People trying to get into an artist will likely look up which albums did the best and which albums didn’t, and probably buy/stream the ones that did and may not even give the ones that didn’t a go. Reviews are one thing but popularity is another. So maybe some artists would wish music sales figures weren’t publicly available so that people don’t skip out on certain projects and simply try their luck on any of them based on the genre or style. If that makes sense? And they might even buy/stream all of them eventually over time; even if a new “album” comes out in the future.

But the rest of the comments are so… Like people saying outside the Marketplace I’ve not said anything that can be verified, when I confirmed quite a few things. Even down to specific things like EP budgets for the last two EPs and that Adventure Awaits had a budget increase while R&L went the opposite under a new framework months before they came out. I remember people seeing the amount of things being repurposed/recycled and I confirmed that was the new angle even before the pack had properly been revealed and watched everyone else react weeks later when it became public. It doesn’t make me mad or anything it’s just funny people are so out of the loop on things and don’t even bother to check anything

Also I’ll say I was reached out to by someone I keep in contact with who still works for them who suggested to hush and it was a very friendly exchange, on behalf of the “employer”. The idea I’m “going up against a billion dollar company” is so dumb.

Anyway it makes for a good laugh I guess. But also I can still talk about some stuff, I just can’t talk about things like sales figures or business practices. But the rest of the stuff they really can’t care less and I suppose it’s just because none of it is really going to matter once things are revealed. You’ll see the new game and what it is and the rest won’t even be considered.

I think they just aren’t moving on from the Sims 4 just yet and public sales data just adds some curveballs they’d rather not deal with as I talked about above.

Sales of The Sims 3 Katy Perry Sweet Treats

Statement: Now we will never know how popular stuff packs and kits were 

i just know Katy Perry’s stuff pack from Sims 3 outsold Laundry Day, Fitness and My First Pet stuff packs from Sims 4 combined

Sims Insider: It went double cardboard. Let’s just say the Katy Perry deal did nawt do what they thought it would and I won’t elaborate any further. Infact I don’t even think EA renewed the license before the Sims 3 even ended so that probably tells you what you need to know. But Yass Kitty Purr roar queen xoxo

The Sims 4 Outselling The Entire Franchise

Sims Insider: It honestly makes sense and I probably shouldn’t have mentioned them and just given some ballparks. I believe The Sims 4 is on track this year to eventually hit a number with its DLC sales that would top overall unit sales to be more than the rest of the franchise itself (everything from base games, spin offs, stuff packs, expansions and whatever else), which is a pretty huge feat for the game to achieve and of course by releasing sales figures they may see a drop in sales for packs that people were thinking about buying and may skip it instead. With such a huge amount of sales at play, they just don’t really want things to slow down. There’s every chance a pack like DHD had a “moment” since 2025 and sold a few extra 100k. Who knows.

I know EA trialed sponsoring creators to “play with every pack disabled except whatever pack” to help boost sales for certain packs as a test.

Project X Development Obstacle And Paralives Excitement

Sims Insider: On a completely different note, I’ve heard some vague information that a certain project is running “heavy” performance wise and EA is concerned it might be too heavy for the target audience and the teams are working together to keep it mind as they continue development. Not sure eXactly what this could mean, but thought I’d share. I’ve also heard some people within those teams are also very excited for Paralives launch and hope it’s successful after InZoi failed to attract any kind of audience to really give EA any pressure to compete. If anything, InZoi seemed to bring more people to the Sims 4. People on the team are hoping Paralives can be that product that makes EA rethink its strategy and the framework they’d tested with Royalty & Legacy (repurposing existing content when possible, I explained that better in the past) and then using Kits or other content to make it a more attractive and larger package. Paralives has a job to do in the eyes of certain people. We’ll see how it all goes.