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Paradox Tectonic and Rod Humble Set to Unveil a Potential Competitor to The Sims


The man behind The Sims 2 and 3 could be The Sims 4’s biggest competition!

For the past 23 years, The Sims franchise has dominated the life simulation genre. There hasn’t been a game that has truly been in direct competition with The Sims. While this is no doubt good for Electronic Arts and Maxis, is it good for the players? This is a question that has been asked by Simmers for years. With nothing to compete with, some could argue that The Sims doesn’t have to work too hard to keep its fanbase. That could all change, though! And the person leading the charge? The legend of life simulation games himself, Rod Humble!

According to the official Paradox Interactive website, Rod Humble and Paradox Tectonic are scheduled to announce a “ground-breaking new project” during the Paradox Announcement Show 2023, happening on March 6th.

Rod Humble
Rod Humble as seen in The Sims 2 FreeTime, via Mod The Sims

Some Simmers may recognise the name Rod Humble. He became the Executive Producer of The Sims back in 2004. Humble was later promoted to Executive Vice President of The Sims label in 2008. He has since left Electronic Arts to work with other companies such as Linden Labs, the creators of Second Life. Moreover, he even made an appearance as a Sim in The Sims 2 FreeTime! The Sim version of Rod Humble would visit your lot and gift your Sims with a computer. The computer contained a teaser for The Sims 3.

Rod Humble’s involvement in The Sims goes back nearly two decades. His creative influence was largely responsible for the kind of humour and charm The Sims is known for. It’s this special brand of charm that other titles have a hard time competing with.

How do we know this new Rod Humble project is a life simulation?

Rod Humble Paradox Tectonic

We don’t know for sure, but the wording on the Paradox Interactive website suggests that this is the case.

Paradox Tectonic pushing boundaries

We’re expanding your creativity. Life simulator visionary, Rod Humble, and Paradox Tectonic are itching to unveil its new ground-breaking project.

Paradox Interactive

The website specifically mentions Rod Humble’s reputation for spearheading life simulation projects. Also, it mentions that this new project is ground-breaking. If a new life simulation that could take on the giant of The Sims franchise is on the horizon, it truly would be ground-breaking for the genre.

Nevertheless, we don’t have any more details on what this ground-breaking project is. We expect to find out more on March 6th!

Make sure you stay up-to-date on all the latest Sims news right here on Sims Community!

Featured image screenshot: @Acidlure

About the author


A cranky old lady who prefers the company of cats and Sims over people. Occasionally peeks out from her lair long enough to chuck Sims articles at innocent bystanders.

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