The Sims 4

The Sims 4: Marketing Imagery by Anna Winter

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The Sims 4 Marketing Imagery

The Sims 4 is a life simulation game developed in 2014. To help market the release of The Sims 4 and additional expansion packs, I created a series of images to help showcase the diversity of the game-play to potential and ongoing players. The Sims 4 is a user creation focused game focused very heavily around storytelling. Players can build their own houses and characters using tools within the game.

Each image I created for The Sims 4 first involved creation of the set and characters. The characters were then choreographed using console commands (cheats) to force them to play certain animations. Solo frames of each character were then composed, along with the image of the set, in Adobe Photoshop to arrive at the final image.

Anna Winter

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