UPDATE: We received an official response from EA regarding the recent price changes of The Sims 4 games in the UK:
Periodically, we update prices on our games due to currency fluctuations and regional market changes. With the significant decline of the British Pound Sterling against other currencies including the U.S. Dollar and The Euro, as well as other market factors, we are increasing our UK wholesale pricing for EA console and PC titles this year, which will in turn increase our UK Recommended Retail prices. UK Recommended Retail prices for new releases this year will increase by £5 for Standard Editions and £10 for Deluxe and Super Deluxe Editions, and some existing EA console and PC titles will increase by a range of £2 to £5 beginning in July.
For some odd reason the prices of expansion packs and selected game packs on Origin have gone up in the United Kingdom. The standard edition of The Sims 4 is now listed as £49.99 and bundles are now listed as £44.99 on Origin.
Expansion Packs like City Living, Get Together and Get To Work are now priced at £34.99 (originally £29.99)
Also the following Game Packs Vampires, Dine Out, Spa Day and Outdoor Retreat are now priced at £17.99 (originally £14.99). The new Parenthood Game Pack is still priced at £14.99.
The good news is Stuff Packs seem to have remained unchanged in price and are still £7.99.
We have reached out to EA for a comment about these price changes.
Let us know what you think about the new pricings below in the comments or over on Twitter.