The Sims 4 Marketplace Is Here To Stay: New EA Job Listing Searches For Head Of Marketplace

The Senior Director, Product Management – Head of Sims Marketplace will define and drive the vision, strategy, and growth of The Sims Marketplace, building a best-in-class two-sided ecosystem for players and content creators. This leader will own the marketplace roadmap, lead a high-performing Product Management team, and partner across the organization to deliver data-driven, customer-centric experiences. The ideal candidate brings deep product leadership experience in gaming, expertise with two-sided marketplaces, strong analytical and influencing skills, and a proven track record of launching and scaling successful products.

The Senior Director, Product Management – Head of Sims Marketplace will report to the VP.

Location: This is a hybrid role onsite the studio three days a week in Kirkland, Redwood City, or Vancouver Canada.

Responsibilities:

• Define and execute the roadmap for The Sims Marketplace, building a trusted, scalable ecosystem that creates value for players, creators, and the business.
• Shape marketplace experiences, platform capabilities, and product investments that enable creators to successfully build and grow their content while enhancing player engagement.
• Establish and drive key marketplace success metrics, using customer insights and data to optimize ecosystem health, creator success, player satisfaction, and sustainable business growth.
• Lead, coach, and develop a high-performing team of Product Managers, fostering a culture of ownership, innovation, collaboration, and continuous learning.
• Partner cross-functionally with Engineering, Design, Analytics, Marketing, Operations, Finance, and other stakeholders to deliver high-impact marketplace experiences and platform capabilities.
• Influence product strategy and business decisions across the organization through strategic thinking and data-informed recommendations.

Qualifications:

• Demonstrated experience leading the launch, growth, and lifecycle management of large-scale gaming products or strategic programs.
• 3+ years experience leading two-sided marketplace ecosystems, with deep understanding of both players and content creators, and the ability to balance incentives that promote engagement and long-term ecosystem health.
• Strong analytical acumen with experience leveraging data and insights to inform strategic product decisions.
• Degree in Business, Economics, Computer Science, or a related field; MBA preferred.
• 6+ years of experience in the gaming industry, with a deep understanding of player behaviors, live services, and industry trends.
• 10+ years of progressive experience in Product Management, product strategy, or business planning, including leadership of complex, cross-functional product initiatives.

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