The Sims 4

There’s still years of content planned for The Sims 4


At this point it’s become a tradition for us to write these articles on a yearly basis regarding The Sims 4’s content lifespan. Still, many players of The Sims 4 appreciate the reassurement that EA and The Sims Team don’t plan to halt the production of the game.

As the game approaches its 8th year of development and content releases EA is still confident in the game’s longetivity and potential. Their latest big job opportunity that they’ve posted proves just that!

In this new job listing EA is looking for a Director of The Sims’ Global Brand Management, in which they’ve vaguely stated their plans for the future of The Sims 4. The lisitng suggests that the game still has a multi-year roadmap, along with plans to grow player engagement and brand loyalty.

It’s also mentioned that their plans for the future will be focused towards catering both to the players’ and business needs.

Of course, don’t confuse the current development of The Sims 4 with EA’s future plans of The Sims Franchise and the next Generation Sims Game, which we refer to as The Sims 5. There are multiple Maxis studios and teams involved in multiple projects.

You can find the full listing below along with a full list of responsibilities and expectations.

Director, Global Brand Management, The Sims

In service of our players, GBM is the singular team who “sees the entire pitch” at the heart of the business. From informing product development with consumer insights, to briefing the marketing teams on go-to-market priorities and performance targets, to developing new business models and ways for our players to interact with the brand, GBM is at the center of business and brand strategy.

In partnership with our development team, you will lead our Sims 4 business (HD-Live Service) to excite players with innovative ways to experience The Sims not only for the current product year, but with an additional focus on the multi-year experience roadmap. Additionally, you will inspire cross-functional teams to execute a compelling strategy that takes the franchise to new heights. Reporting to the Senior Brand Director of The Sims/Lifestyle, you will be an essential contributor to the broader Sims and Lifestyle Global Brand Management teams.

Without a doubt, you are also passionate about entertainment, creative culture, video games and The Sims.


  • Product and Business Strategy: In partnership with the development team, drive the data informed, multi-year product and busines strategy for The Sims 4, growing player engagement and ongoing brand loyalty.
  • Player Focus: Work closely with the research and analytics teams to mine the most important insights to inform clear action for product developers and the broader business.
  • Drive Brand Vision: Drive the near- and longer-term vision for The Sims 4 through the business. Champion highly integrated, cross functional planning to ensure that player needs are met and business goals achieved.
  • Inspire and lead a team of industry experts: Drive an unassailable sense of shared purpose across functional teams and equip, empower and enable them

Tip: @SeasonofSelves

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