EA Advertising Officially Announced: A New In-Game Ads Department

They’re just making more work for modders atp. Like at least our community is so talented and together to make mods that hide these insufferable adverts.

“I’m tired of this, Grandpa!”
“Well that’s too d*** bad!”

there isn’t a collab on this gods forsaken earth that will make me buy into whatever hellscape they’re selling

Everything is for sale nowadays, even the self-respect of an entire country, so who can blame EA.

Buggy patch, mod breaking patch, oh here’s a patch to allow them to put ads everywhere. no. Found an indie game I like better and I haven’t played the Sims 4 in almost 3 weeks.

yet this website is filled with ads and popups…?

while there will be ripples of this in the sims, it looks like this is primarily going to be focused around the ea sports division. which, i may hunt down some kind of feedback form and leave a nasty comment anyway, but if you HAVE any of these games, i would suggest review bombing, sending feedback, ect. raise a stink about it. this is disgusting behavior.

I’m okay with branded content, like IKEA Stuff – which is why I purchased from IKEA to begin with. It aligns with the player base: Great items, utilitarian, affordable, and simple but stylish. IKEA Stuff was also well made and blended in seamlessly with the build catalog, just like H&M Stuff, which has many simple but nicely clothing pieces that players can get a lot mileage out of.

These were all within the target audience of the Sims: Probably in high school or college, and would love to make a purchase for their bedroom makeover, new apartment, or dorm room without breaking the budget, with a new affordable wardrobe of everyday clothing.

We keep getting new collabs yet
players are asking for IKEA again.

I feel like a lot of collaboration opportunities were missed for every day lifestyle brands that synchronize with the player base which work with the game. I said it before: I’m okay with Maxis partnering with someone like Expedia to get some travel content in the game, as long as marketing isn’t aggressive or tacky. The new Bridgerton kits work with Royalty and Legacy without seeing a massive logo somewhere. It’s seamless and one of Maxis’s better collabs.

So I invested already over 1000 euros into this game and it’s full of ads and popups. Like wtf. Even mobile games distinguish between paid game and free game with ads. I’m so annoyed with the pop-ups every time i open my game that I don’t even want to play anymore.

I can’t even be mad at EA anymore. They are what they are. I’m more upset at the millions of complacent players who have blindly supported this husk of a game, allowing it to get to this point.

Wtf. The mood of this article suggests this is good news. Wtf with all this mess.

Not sure what to think about this.
If it’s like ads in free clothing or objects that are maxis match, I am not really as oposed to the idea. Like, a free bed by IKEA would be even nice but I guess it all comes to down to WHAT specific brands.

Also, during the Sims 3, a car brand did this exact thing which gave us a free few electric cars in the game.

But if the brands are like Spongebob, then yeah, count me out. It does need to feel in touch with the Sims and its universe. I dislike the Coach items with English on as an example as it doesn’t fit the Sims universe. However, they did add Simlish swatches but that should be standard imo.

An idea could be a room humidifier object by Dyson. Like, that would be a fun free object that clearly is an ad.
Or a Samsung TV, Samsung phone clutter object, … such items wouldn’t be a problem to me personally.

So yeah a bit conflicted here as we don’t know what brands will do this.
It certainely has been done before in the game’s franchise so it isn’t something new at all.

“designed to enhance, not disrupt, the player experience”, but if I start up a game that I paid for and, the first thing that happens when I get to the main menu is that I am forced to watch an AD, that IS disrupting the player experience.

I am fine with them using this as a way to bring more objects and clothes to the game, but you better not have video ads or pop-ups that get in the way of me actually playing the game.

I really feel like they do this knowing most consumers will just complain and won’t actually do anything about it. Look at the pushback for the marketplace, and nobody actually did anything about it. Modders still went to put content on there, without anyone actually stopping support, and people still went to buy the currency for the packs. Most people ignore it completely, or just complain. A small percentage actually stops using it all together.

I was already out, but probably would have come back for a new game. Not with this. I’m out out, EA can shove it

It’s sad I grew up with the Sims and love it, EA is making me not want to play with all the bs. Just another corporate sell out abusing their loyal fan base I don’t give a crap about coach or anything else I don’t even use that crap in my game! Leave us alone to play our game we don’t need feckin ads! Stop it EA!

I like the Coach items, and items in game which genuinely enhance it but just hope it won’t become a game with adverts on loading etc., or where you have to watch ads to unlock items.

Imagine the people who bought this game before it went free to play getting bombarded with unskippable ads

This planet is getting to be very much like an episode of Black Mirror. I have Said for years, that if you want to see our future, watch Wall.E.

I’m not buying into this crap. I’ve played sims since the beginning. This feels like a kick in the teeth to so many people who have stayed true to the brand. No wonder so many people left the franchise and swapped sides on YT.

But it’s OK. We have Paralives now. Oh… I see, you need the sponsorship! I get it.

I have been a simmer from day 1 of sims 1. I currently have 8964 hours of sims4 game play. I have every expansion pack, every game pack and many stuff packs. I have paid thousands and thousands of dollars to this company and loved every version of the game (I still own every version including sims medieval). However, if I have to sit through ads, I will never touch the game, nor buy another SIMS or EA product again.

Tell EA that whatever they try to advertise to me in-game, I WILL NOT BUY. I will go out of my way to avoid the products they try to advertise to me out of pure spite!
EA needs to stop trying to become like IOI from Ready Player One; all of us who watched that movie knows how that went for IOI.
You’re trying to ruin a good thing.

That’s something that we don’t want

What needs to be fixed is the game crash for console I can’t even play

Never played the Sims again after that horrid marketplace update. Waiting for paralives to get off early access and for modders to get into them so I can do everything I was doing again.

Lets just hope they put paralives in their in-game ads, so the unfortunate people who don’t pay a monthly premium to avoid ads upon login can see it and ditch this Piranha of a company.

The second they put ads in my game. I’m quitting the Sims.

The Vanessa Hudgens reference lol, but seriously this game run its course.