Bonfire Labs was approached in November of 2012 by EA to create this concept video of The Sims 4, showing off some of its early Multiplayer Features that were worked on from 2008 to 2012.
In case you didn’t know, The Sims 4 was originally designed to be a multiplayer game but EA eventually got rid of all multiplayer features after 2012. You can see some of the examples in these early UI concepts and early brand art direction.
In November of 2012 EA approached Bonfire Labs to work on a long-form video to introduce Sims 4.
To bring the Sims characters out of their electronic world, we created a piece of animation showing them reacting to a live human hand. In addition, we created 3D interstitials, built stunning motion graphics, and were tasked to handle the all-important 3D Sims logo animation.