The Sims 4 Merch Store is New and Improved! Mark Your Calendars!

the sims shop

In the last Behind The Sims episode, we were told about an upcoming Sims 4 merch store that would launch sometime during the holiday season. Now we finally have a release date! The merch store will be arriving in plenty of time for Christmas so be sure to remember to put it on your Christmas wish list this year! Or maybe pick up a few things for that Sims-obsessed friend or relative of yours.

We have an official launch date for The Sims 4 Merch Store!

So when can we expect to see the new merch store in action? What kind of stuff will the merch store have for sale? And which countries will the merch store ship to? Here’s everything we know so far about The Sims 4 merch store!

Everything You Need to Know about The Sims 4 Merch Store

sims merch

While we don’t know a lot about what the merch store will contain just yet, we do have solid information on when we can expect its arrival. Read on to find out exactly when the merch store is dropping into our laps!

When is the merch store launching?

The official merch store will launch on November 21st, 2023 at 10AM PT / 1PM ET. So Simmers will have plenty of time to do their Christmas shopping. Here’s hoping the shipping time isn’t too bad, especially near the holidays!

What kind of merch will the store have?

We don’t currently have a lot of details about what the merch store will have available for purchase; however, The Sims did release a few teaser images on their social media to get Simmers excited.

Of course, since the images are teasers and not full previews, none of the merch is shown in full. All of it is partially obscured or cleverly cropped to keep people guessing as to what exactly it is. What we do know for sure is that there will be t-shirts available, but that’s kind of a no-brainer. What merch store doesn’t sell t-shirts, after all?

If you’re feeling like a detective today and want to examine the teaser pics for yourself, we have them right here for you, along with our best guesses as to what the image is actually featuring.

sims 4 merch store

From this teaser image, we can surmise that this is a water bottle from The Sims 4 merch store, since it is splashing water all over some artwork. Speaking of artwork, there also appears to be a pen in the image, along with scissors and a stapler. Since these items have no Sims-specific branding visible on them in the photo, they might just be props but the overall vibe of this photo tells us that there will likely be art and/or office supplies available in the merch store. Just… keep them away from your water bottle.

Also, there’s a glimpse of some of the Simlish Japanese writing seen in Mt. Komorebi with some mountains. Is it a postcard? It would be pretty cool if we could buy real-life versions of the in-game postcard collection.

t-shirt and freezer bunny

This model is struggling to pull on her t-shirt, likely as a clever way to obscure the design on the front of the shirt. Whatever the design on the shirt may be, we know for sure the merch store has t-shirts for sale. Also, notice the adorable plush Freezer Bunny next to her, almost out of frame! If the merch store has plushies, just take all my money okay?

shirt with snacks

Is The Sims 4 merch store selling… snack food?! We suppose it’d be neat to be able to eat famous snacks from The Sims world, although the logistics of shipping food across borders is kind of a nightmare. We’re not sure if The Sims would go that route. What we do know is there is a t-shirt with a clear plumbob on it in the photo in the same colours as the loading screen.

possible makeup palette

We doubt The Sims will be selling furniture and tanning reflectors but what does catch our eye in this teaser is The Sims logo on the clothes she’s wearing. So once again, clothing is confirmed for the merch store. That’s not the most exciting detail here, though. It might be hard to see under the sunburn, but this model is definitely wearing bright green eyeshadow! This makes us super hopeful for a makeup palette! If The Sims 4 merch store has a makeup palette for sale, it is going in my cart immediately! I really need new makeup…

Can I get any of this merch in my country?

The Sims has been weirdly vague about which countries the merch store will ship to but we do somewhat have an idea of the countries The Sims 4 merch store might ship to. If you visit the official store page at, you can sign up to receive alerts and updates from the store. When you do so, they ask you to select your country from a drop down list and it’s a required field in order to sign up for updates.

There’s no guarantee that every country listed in this drop down menu will be included in shipping, but this is the only clue we have so far as to where the store might ship to. Here’s every country and/or region that can be selected on the shop website.

  • Australia
  • Belgium
  • Brazil
  • Bulgaria
  • Canada
  • Croatia
  • Cyprus
  • Czech Republic
  • Denmark
  • Estonia
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • Ireland
  • Italy
  • Japan
  • Latvia
  • Lithuania
  • Luxembourg
  • Malta
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Rest of EU
  • Romania
  • Slovakia
  • Slovenia
  • South Africa
  • South Korea
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom
  • United States

Any country not included in this list falls under the general category of “Other” on the dropdown list. Again, this is no guarantee that all countries on this list will be able to order from The Sims 4 merch store or that all countries not on the list won’t be able to. This is just what little information is available to us so far. We will continue to update Simmers as we learn more.

How do I get to the merch store?

Even though The Sims 4 merch store hasn’t launched yet, you can still access the website at where you can sign up to receive email updates. If you don’t want The Sims spamming your inbox with store offers all the time, you can also just bookmark the page so you can return to it on November 21st when the store officially launches.

The Sims 4 merch store isn’t the only thing on the horizon! Check out newly released details about the upcoming For Rent expansion pack!

About the author


A cranky old lady who prefers the company of cats and Sims over people. Occasionally peeks out from her lair long enough to chuck Sims articles at innocent bystanders.

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