The Sims Hub

These experiences will be united and connected with common creator tools. A shared gallery. A single marketplace. The ability to port objects from one experience to another. And, a unified social network that will seamlessly connect players across each and every Sims product.

Our vision and aspirations for The Sims Hub are on the cutting edge of entertainment. And our ability to realize this ambition wouldn’t even be possible a few years ago. We’re in this incredible moment.

First, the brand is bigger than it’s ever been. Second, the core of the experience met perfectly with emerging trends. And finally, thanks to major shifts in technology, especially AI, we can scale this experience beyond anything we’ve done before. These are all important catalysts for achieving ambiton. Along with developing inguinity with our developers.

I’d like to highilight a few of the projects they’re pushing on.

Super Charged Discovery Tool

The first is a “super charged discovery tool” that’ll help players find the content they love more easily. I’m sure the amount of content generated by The Sims 4 is astounding. There are a 100 million assets in the global UGC Gallery.

Photo Search

What you see here is an AI Application that uses a photo based search feature. Typically a player would enter text. Find a red house with white trim. This is fine, but the approach has many limitations compared to what the team’s new solution is. For example the words can be mispelled or in a different language.

If you’re looking for an image, why wouldn’t you use an image to find it? This feature is actually working today with a plan to release soon.

Item Creation

The same AI powered image search can unlock creation capability. Picture uploading an image of a model wearing a certain outfit. Clothes, shoes, jewelry – all of it. Using images to create content will dial up the power of our players. This is a novel model never experienced with the scale of The Sims platform and player community.

Another thing we love about it is that this imaged image search overcomes language barriers. Keep in mind that the majority of Sims players are outside of the US. So, our ability to connect with players around the globe as seamlessly as possible is always a goal for us.

Other Sims Hub Features

As we’ve simplified the creation process we’ll also amplify the creators and their content through our rich dynamic social feed. A place where you can follow your favorite creators, see how other players are using your content and discover what other are downloading.

This creator-powered pipeline will ultimately reshape the game and unlock a whole new type of creator economy.