The Dreamer and Schemer business alignments from The Sims 4 Businesses and Hobbies Expansion Pack help Sims align their Small Business values with their personal values, no matter how…shifty they may be.
With the Small Business Alignments from The Sims 4 Businesses and Hobbies Expansion Pack, Sims can align their Small Business values with their personal values, no matter how…shifty they may be. Whether it is opening up a mom-and-pop candy shop or running yoga classes at your very own yoga studio, owning a Small Business is something many Sims have always dreamed of doing, but have you ever wondered what kind of Business Owner your Sim would be?

The Sims 4 Small Business Alignments Guide
Get Aligned with the New Small Business Alignments
After your Sim becomes a Small Business Owner, it’s time to consider their business values. Do they want to inspire the community by running an honest and reliable business, or are they planning on separating Sims from their Simoleons through more mischievous actions? Both are possible through the three levels of the Dreamer and Schemer introduced by The Sims 4 Small Business Alignments, but your Sims’ success in their alignment could be influenced their personality traits and way of living.
Dreamer Alignment Path

Through The Sims 4 Small Business Alignments, your Sim can progress through the three levels of the Dreamer Alignment: Lawful, Scrupulous, and Virtuous. These levels each come with their own benefits and drawbacks.
The Sims 4 Small Business Alignments: Lawful
As a kind, but new, pillar of the community, their Small Business will start attracting more Dreamer customers. By greeting customers with the Welcome to Business social interaction, they will get an extra boost in building a customer relationship.

The Sims 4 Small Business Alignments: Scrupulous
At this level, your Sim’s Small Business will have more Happy customers when they provide a great experience. Your Sim can achieve this by having positive social interactions with customers, ensuring there are activities readily available for customers, and curating an aesthetically pleasing environment. Happy customers tend to bring a good mood, often pay more, and will leave positive Customer Reviews.
Your Sim will get invited to join inspirational seminars, plus see an even bigger increase of Dreamers at their Small Business. Sim’s at this level may also start having to make important business decisions that will impact their alignment for the better or worse, so be careful what you pick.
The Sims 4 Small Business Alignments: Virtuous
Once this level is reached, Sims with the Dreamer Alignment will start experiencing some ups mixed with downs having served by the rules for this long. Your Sim will be hit by a surprise due to previous actions they made, and customers will express their opinions on how your Sim has chosen to run their business. By unlocking the Utopian Advocate reward trait, your Sim may feel satisfied or conflicted depending on how their Personality Traits align with running a Dreamer Small Business. Sims with Personality Traits such as Idealist and Good will get along well with Dreamers.
Those close to your Sim may feel ashamed or have a sense of pride, and customers either praise or argue with your Sim. This trait remains after selling their Small Business but disappears if they decide to Rebrand their Small business or run a Schemer Small Business.
There is a chance of your Sim developing a new Fear, making conversations with Schemers slightly uncomfortable.
- Fear of Being Judged: Your Sim feels like all eyes are on them, and judging them.
Schemer Alignment Path

Your Sim can progress through the three levels of the Schemer Alignment through the Sims 4 Small Business Alignments: Illicit, Underground, and Nefarious. As with the Dreamer Alignment, these levels each have their own benefits and drawbacks.
The Sims 4 Small Business Alignments: Illicit
That’s the thing about Illicit Alignments: They start attracting more Schemer customers! Make sure to take advantage of this opportunity. Greeting customers with the Welcome to Business social interaction will give them an extra boost in building a customer relationship.
The Sims 4 Small Business Alignments: Underground
Now that their sense of wrong is way down under the ground, your Sim’s Small Business will start getting Happy customers when offering a great experience. These customers bring a good mood, and often pay more than regular customers. They can also count on customers leaving positive Customer Reviews, getting invited to join secret missions, and seeing an even bigger increase of Schemer customers at their Small Business.
Your Sim may also start running into business scenarios that will impact their alignment, so choose wisely.


The Sims 4 Small Business Alignments: Nefarious
Your Sim will start experiencing some ups mixed with downs having run schemes for this long. By unlocking the Supreme Trickster reward trait, your Sim may feel satisfied or conflicted depending on how their Personality Traits align with running a Schemer Small Business. Your Sim will get along with similar Personality Traits like Shady and Kleptomaniac. Those close to your Sim may feel ashamed or have a sense of pride, and customers either praise or argue with your Sim depending on their own values. This trait remains after selling their Small Business but disappears if they decide to Rebrand their Small business or run a Dreamer Small Business.
There is a chance of your Sim developing a new Fear, making conversations with Dreamers a bit awkward and leaving an uneasy feeling when hanging out around them.
- Fear of Being Exposed: Running schemes can only go unnoticed for so long. Your Sim is starting to sense that others may be keeping an extra eye on their Small Business. Will they find out? Your Sim suspects those whispers seem to be about them and feels uneasy about it!
Unlocking the Dreamer & Schemer Small Business Alignments

The Sims 4 Small Business Alignments are unlocked as your Sim moves up the perk track as a Small Business owner. Unlocking the dreamer and schemer alignments can be done in a few different ways.
The Dreamer and Schemer Alignments can be unlocked through the following Computer interactions:
- Reply to Customer Feedback (Dreamer Alignment)
- Post Fake Endorsements (Schemer Alignment)
- Competitors:
- Tattle on Another Business (Dreamer Alignment)
- Steal Ideas from Another Business (Schemer Alignment)

The Dreamer Alignment can also be unlocked through the Share Small Business Tips social interaction under the Small Business interaction menu.
To unlock the first level of the Schemer Alignment, your Sim can also use the Share Small Business Rumor social interaction under the Small Business interaction menu. Your Sim can gain points towards the Schemer Alignment by purchasing the Business Fee Reimbursement Form from Trashley Reelpearson, as well.

This is automatically used from your Sims’ inventory upon opening their Small Business for the day. If approved, your Sim will not have to pay the regular Opening Fee of 75 Simoleons and will earn points towards the next level of the Schemer Alignment. If denied the form will be shredded, but don’t worry. Your Sim can try again the next time they open up shop!
Navigate to the Small Business section of your Sims’ Owned Businesses tab to view their business alignment progress.


Small Business Perks
The Sims 4 Businesses and Hobbies Expansion Pack introduces five Small Business levels available to all Sims: Hopeful Hustle, Striving Startup, Neighborhood Gem, Community Staple, and Local Legend. As your Sim increases their Small Business renown level, they earn Perk Points, which can be used to purchase Small Business Perks and unlock special interactions for the Dreamer and Schemer Small Business Alignments.

Hopeful Hustle Perks
Dreamers can share their Small Business journey to inspire other Sims and strengthen their relationships through the Inspiring Business Story active perk.
Schemers gain the ability to persuade customers to buy any items set out for sale on Retail Displays through the Sway to Buy active perk. Your Sim can also use this interaction to persuade customers to purchase tickets via the Electrono Ticket Kiosk 4.0 or the Ingenious Ingvar Ticket Kiosk.
Striving Startup Perks
They say, “You catch more flies with honey…”, and Dreamers truly agree. At this level, Sims with the Dreamer Small Business Alignment can now give Bonuses to their employees. If successful, the employee’s needs will be fulfilled based on the amount of the bonus through the Employee Bonus active perk.
Schemers, on the other hand, gain the dexterity to use image-editing software, allowing them to fake payments for household bills and employee salaries with the Fake Payment active perk.

Neighborhood Gem Perks
Dreamers unlock the Chug the WUTANT active perk, letting your Sim drink a special, off-market energy drink that grants your Sim a much-needed boost, making them highly energized while their needs drain slower for a day, with a guaranteed consequence.
Schemers gain the ability to swipe objects regardless of skills and traits and enter restricted business areas with the White-Collar Robbery active perk. A helpful perk if your Sim is trying to take down a rival business. Sims with this perk can still get caught, so we recommend swiping objects when no other Sim is around.

Community Staple Perks
Dreamers can purchase the Customer Appreciation Day active perk, allowing your Sim to open their Business and set all goods, services, and Entrance Fees to FREE. With this Event, customers are guaranteed to leave Happy after a great customer experience. These can not be held multiple days in a row.

Fraudulent Schemer Sims are now able to “accidentally” start fires on their lot objects and will receive increased payouts on lots where their business can be opened. Your Sim can also start fires on other lots for the fun of it with the Fire Starter active perk. Be careful, though. Once the fire starts, your Sim won’t be able to Extinguish the fire and will have to let it burn for a bit (or call the Fire Department, but that is way less dramatic). If your Sim gets caught starting the fire, make sure they are ready to put up a fight.

Local Legend Perks
Dreamers unlock the Bartering passive perk, allowing customers to offer to pay with rare collectible items from around the Sims world instead of Simoleons. This can be activated and deactivated at a Business Sign, Ticket Kiosk, or Computer.
While their business is open, Schemer Sims at this level will carry around a hidden device that regularly plays a high-pitched noise, forcing some customers nearby to leave after paying the Entrance Fee. New customers will come in, paying the Entrance Fee as well and increasing turnover! The Ultrasonic Whistle is a passive perk that can be deactivated at a Small Business Sign, Ticket Machine, or Computer. This will conflict with the Irresistible Scent perk.

Esteemed Entrepreneur Aspiration
The Sims 4 Businesses and Hobbies Expansion Pack added the Esteemed Entrepreneur Aspiration: a four-level aspiration that brings your Sim on a new business owner’s journey. To excel in this aspiration, your Sim will need to choose their Small Business Alignment. This aspiration unlocks the Beloved Brand Reward Trait. Your Sim will be successful in just about any Small Business venture they try, with guaranteed Happy customers leaving positive reviews. If your Sim is interested in becoming a Dreamer or Schemer, they should check out this aspiration!
Rebrand a Small Business Alignment
If your Sim decides that the Schemer or Dreamer way of life isn’t for them along the way, or if they’ve reached the top and are curious about what the other side is like, they can rebrand their Small Business. This is done by selecting the Rebrand Small Business interaction on the Computer, with a fee of 275 Simoleons, of course.
After rebranding your Sims’ Small Business, the business will return to a Neutral Alignment. Your Sim will be able to rebrand their business again after a short amount of time. The interactions available through purchased Perks will still be available to your Sim.

Pssst…did you also know that you can quickly manipulate The Sims 4 Small Business Reputation using cheats? Click here to learn more!
Have your Sims started down the wrong path and chosen to Rebrand their Small Business? Are they using their Small Business Alignment Perks for good or for evil? Let us know what your Sims are up to and what you think of the new Sims 4 Dreamer and Schemer Small Business Alignments in the comments below!